Got an email from my long time subscriber/member Dr. Barry Lycka. Dr. Lycka is a cosmetic surgeon and a relentless marketer. He doesn’t talk about what he’s going to do – he does it.

Yesterday he sent me a link to a video TV interview he did on a new procedure. Here’s the link:

Wow, what I major success! How much do you think Dr. Lycka would have had to pay that TV station to run a commercial for that name amount of time?

And even if he did buy the commercial and run it, commercials are seen as ads. They don’t have the same credibility as a TV reporter doing a story.

Stories are news, commercials are ads. People believe stories, they don’t believe ads.

Do you think this is the end for this video interview? Do you think it played one time on the news and now it’s over?

Not by a long shot.

Dr. Lycka can put that video on his website.

He can link to it in his ezine.

He can play it in his office on a small TV in his waiting room.

He can put it on DVDs and send it out to prospective patients.

And that’s just a few things off the top of my head.

As I’ve said over and over for years, when you get publicity, it doesn’t end when the story is printed or broadcast. It should go on for years.

All of these publicity hits become fantastic marketing materials for any business.

For your business.

Dr. Lycka has had incredible success with my publicity system. Not because he has a unique, wild, sexy, crazy story, but because he keeps at it. He gets success after success and he keeps sending out those press releases.

When he sent me the link to his story, he also said: “Sometimes we get lucky. And the harder I work, the luckier I am.”

Get the idea?

If you’re not getting my monthly, paper and ink newsletter, go to:

and sign up.

If you don’t have my publicity kit, go to:

and become a member of our publicity family.

Get on the coaching calls and let me help you get the publicity success you deserve.

Then let me give you more publicity by telling my entire mailing list about it, just like I’m doing for Dr. Lycka.

See you next time.


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