Comments on: What’s stopping you from getting free publicity for your business?

By: Jillian

Jillian — Fri, 30 Apr 2010 12:41:52 +0000

Hi Paul, I’m sending you a love note all the way from Australia, love your work, it’s timeless. I’ve read so many of the comments submitted to you over the years and I just couldn’t take it any more. I’m standing up with hand raised up high above my head,deep breath taken and I’m saying loudly to all of your customers and customers to be: “stop doubting yourself” everything that all of us Direct Response Marketers or info marketers are telling you works. We are living proof. “You just need to believe in yourself”. Look at the websites, all of those testimonials are real. You just need to believe in yourself each and every day and above all else deliver everything you do with the utmost integrity and honesty. You can only be successful.
Paul, we will be at the world expo this time next year in US showcasing our product, we wrote it and launched it within 7 months for under A$50,000. True Story: self belief – took alot of it!!! But the business is already up and running successfully in Australia. Look out US and UK, were coming to get you all the way from OZ. thanks again Paul, Dan, Ron, zig and all the rest of you. Who am I? We were featured in the Info Marketers mag, my first info marketers business was in the hair and beauty industry, recently sold my share to my business parnter to create my new business. Jill xxx

By: Sheila

Sheila — Thu, 29 Oct 2009 00:14:09 +0000

My first ever Press Release just landed me 2 local “Gold Medals”.
I faxed out my first ever PR on Friday Oct.15, and then again on Friday Oct. 23, with a few teaks to it, as you recommend.
Monday I got a call from the BEST local TV station to be on a live interview with ther MOST FAMOUS anchorman the very next day (which eas yesterday)during the 5:00pm newscast. They had been wondering what story they’d do, and along came my PR. As you say, I helped them by providing a good story for their audience, and my PR came at just the right time for them.
As I was rushing out the door yesterday evening to get to the TV station, I got a call from the MOST FAMOUS reporter at the local newspaper! WOW!!Another, grand slam!
Today he came to my office and interviewed me, really we had a 40 minute friendly chat, and his column about my story will appear in the newspaper this Friday Oct. 30!

This is brining LIFE to my business and has me and my employees EXCITED instead of down in the dumps about the slowing economy. We’re taking action and pushing forward.
Thanks Paul!
I trust EVERY WORD you say, because I know without a doubt it’s right on! And I knew it before I sent out the fax.
What was the story you ask?
Well, it is a ‘different’ Halloween story.
I am a dentist and my office is hosting a Candy Buy Back event Nov 04. I will buy candy off kids and ship it to Operation Gratitude who sends it to troops serving overseas.

By: Paul Hartunian

Paul Hartunian — Tue, 27 Oct 2009 17:14:23 +0000

Sherry -

You’ve got to be missing some part of my system – probably something very small. Are you following my system to the letter without making any additions of your own?

If you are still getting my paper and ink newsletter in the mail you’re entitled to get on the coaching calls for free. Get on the next call and let’s go over what you’re doing. I’m certain we’ll solve it and get you on the right track.

Paul

By: Paul Hartunian

Paul Hartunian — Tue, 27 Oct 2009 17:12:38 +0000

Brian -

You’ve made a very common mistake. You’ve learned the very basics, which will work locally on a limited basis, but you haven’t learned the rest of the system. That’s like being able to ride a 2 wheel bike with training wheels. You’re riding the bike, but you’re very limited on what you can do.

If you take what you know and put the effort into learning the rest, you’ll be astonished at how much you were missing out on.

Paul

By: Sherry Richardson

Sherry Richardson — Tue, 27 Oct 2009 13:49:23 +0000

Hi Paul,

I bought your system in 2007. Yikes… I have written 5 press releases and sending them weekly to local media. I have not had a response but will continue sending press releases every Wednesday. I am not sure I have access to your coaching calls but I will keep an eye for them in my email. Thanks.

By: Brian

Brian — Tue, 27 Oct 2009 03:24:06 +0000

Hi Paul …
I’ve never bought anything from you but I’ve devoured every free bit of info you’ve generously shared. I get fairly regular coverage in local TV radio and print when we host events for that purpose with community educational topics .. child safety, bully-ing issues, persoanl safety, etc.

But I’ve yet to get a snowball effect where on hit turns into a bunch. or ..where I can return and have a regular “spot” sort of a pre-coordinated series with a particular theme and several sub stories.

Your thoughts?

By: Paul Hartunian

Paul Hartunian — Tue, 27 Oct 2009 00:34:02 +0000

Kevin,

I work with a lot of authors. I always tell them to start getting publicity at least 6 months before their book is due out.

You may wonder how you can get publicity without a book. It’s easy. Get publicity for your topic, not your book. So, when your book finally does come out, people already know your name, like you and your information and want more.

When you start your publicity campaigns when your book comes out, people say: “Who is this guy Kevin McNamara? I’ve never heard of him.”

As for not having trouble writing your press releases, I disagree. If you’re not getting responses from the media you must be having problems with the release.

If you’re a subscriber to my newsletter, get on the coaching call coming up and let’s go over what you’re doing.

By: Kevin McNamara

Kevin McNamara — Mon, 26 Oct 2009 22:23:29 +0000

Hi Paul, Love your work and this blog is great. I have just finished my first book and will be self publishing. It is currently at the printers and I will have it in my hot little hands in a week or so. The book is about my life and how I handled the emotion and grief of losing a child to cot death as well as other smaller setbacks in my life. I have had no problem writing my press releases but have struggled getting responses from the major media, tv and commercial radio. Would appreciate your feedback. PS I woud love you to write a testimonial for my book. I live in Australia. How should I go about that? Many thanks Paul. Kevin

By: Paul Hartunian

Paul Hartunian — Mon, 26 Oct 2009 19:59:33 +0000

Johnny – there has NEVER been a rock band that made it without using publicity. Never. And there never will be.

I am also a musician. so we both know that talent has little to do with success in this business. Promotion is everything.

Stop practicing your chord progressions (you already know how to play well enough) and learn how to use publicity to promote yourself and your band. It’ll be an investment in time that can pay off enormously. After all if the Jonas Brothers can make it, you can too.

By: Paul Hartunian

Paul Hartunian — Mon, 26 Oct 2009 19:57:13 +0000

Anna- I ask you the same thing I’ve asked several people on this post – since you have my publicity kit, have you taken advantage of the free coaching calls you’re entitled to? If not, why not?

My system is very straight forward. You most probably are making a simple mistake in one of the steps.

Most often, the mistake people make is that they don’t follow my system to the letter. They add their own “flavor”, which screws things up.

If you’re going to bake a chocolate cake and you follow most of the recipe, but then you decide to add bacon, you make a mess. The same is true for most tried, tested systems.

Get on the next coaching call, ask me questions, and we’ll get you on the right road.