One of my favorite quotes is: “Failure usually follows the path of least persistence”.


I should make this the theme of my publicity system.  How many times have I told you success stories from people using my publicity kit that were based on persistence?


People enjoying the success of publicity don’t simply send out one press release to a dozen reporters expecting to get rich overnight. It doesn’t happen that way.


Instead they set up a regular program, sending out press releases every week or two.  This didn’t require much effort.  Sometimes it simply means changing the headline.  (I give you a couple of hundred headlines in my publicity kit.  You just have to pick one and use it.)


Sometimes it means changing a few of the details.


It usually doesn’t mean writing a whole new press release.


So, for about 10 minutes of effort every week or two, you can have a whole new publicity campaign.


That quote I gave you at the beginning of this section can also read: “Success usually follows the path of most persistence.”


You can get full information about my complete publicity kit, which has helped thousands of people skyrocket their business, promote their products and literally alter their lives, at

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