I hope you’re having a good Thanksgiving. Dinner is still a little while off for me, so I’ve got some time to talk with you.

Last time I told you about a publicity book you’ve got to read. Better yet, keep it in your library and read it every once in a while.

It’s about advertising and publicity. It’s all about how traditional advertising is increasing in cost and decreasing in response – how the trend has been heading this way for a long time. And it’s getting worse.

The title of the book is “The Fall of Advertising and the Rise of PR”. It’s by Al and Laura Ries.

You won’t learn anything about how to get publicity, how to write press releases, etc. That’s not the purpose of the book.

The whole premise of the book is that traditional advertising is going to continue to be more costly while being less effective. Business owners who don’t learn how to get and use publicity will be at a very strong disadvantage. It’s going to take an enormous bank account to be able to pay for enough traditional advertising to keep a business afloat and growing.

Publicity, on the other hand, is free – or at worst very, very inexpensive.

I show my publicity students how to get nationwide publicity campaigns out for about $10.

Get the book. Read it. Learn the lessons it teaches you and then put them into action.

Next, I’m going to tell you about an annual Thanksgiving tradition I have. Been doing it for many, many years.

I call it a turkey shoot.

Now don’t get your undies in a bundle. You know how much of an animal lover I am. This has nothing to do with shooting turkeys – or any other animal for that matter.

It’s something you should – no must – be doing.

Don’t miss it.

Have a wonderful holiday.

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  1. garth Says:

    Yes, i’ve read that book before.

    Interesting read that focuses on one type of publicity strategy that made publicity simple to achieve for long term success.

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