There is a response to one of my earlier posting in which the person mentions “overwhelm”.  I’m glad that term came up.  Let’s take a look at it.

When the vast majority of people say they are overwhelmed, they are wrong.

The word overwhelm infers that the person has little or no control over the situation.  For example, if you are at a rock concert and you are stuck in the middle of a mob of jostling fans, that’s overwhelm.  You have little or no control over the situation.

It’s true that you can leave the concert, but for this example let’s assume that you really want to be at the concert.  There is very little you can do about the thousands of people pushing and jostling during the concert.

(Now don’t be a fuss pot here and tell me that you can always control a situation.  That’s not true.  You can always control your response to a situation.  You cannot always control the situation).

Back to my examples.

So the person at the concert is overwhelmed by the crowd.

Now let’s look at the typical entrepreneur.

He buys an information product.  He opens it and sees a lot of “stuff”.  He doesn’t know what to do first.  He has so many other information products from other experts, he feels overwhelmed.

That’s NOT overwhlem.  That’s poor planning, poor focusing and poor action.

Take my publicity kit, as an example.  If you have my kit, you know that there is a lot of “stuff” in the box.  You also know that there is a bright yellow sheet on top of the box when you open it.  You can’t miss the sheet.

That sheet tells you exactly what to do first, second, third, etc.  It also tells you that some of the material is for reference and not meant to be read or listened to immediately.

As soon as my kit arrives on your doorstep, you should put together a very simple schedule for going over the material.  Just 15 minutes a day will be fine.  You’ll learn my whole system in a flash.  Then you’ll have the use of that system for the rest of your life.

During that 15 minutes you will focus on NOTHING ELSE.  Not your email, not the phone, not your dog, not the chocolate cake on the kitchen counter.  Nothing.

AND, you will not spend time on any other publicity books, tapes, websites, etc. until you have finished my publicity system.

 That last one was important.  If you want to learn about publicity, focus on one person’s information product at a time.  If you want to learn Internet marketing, focus on one person’s information product at a time.

If you want to make an apple pie, you follow one apple pie recipe, not six.

But what do most people do?  They get distracted by the next shiny object.  They read about another product launch and get drawn in by the distraction.  They feel a panic because they are told that if they don’t buy within 22 minutes they will lose their opportunity forever.

So they buy another information product.  It arrives.  They DON’T set up a schedule to learn the material – so there it sits, unused.

And then comes the next product launch…and so on.

There are no simple solutions for complex situations.  (Thanks to Dan Kennedy for that one.)  There is no way to learn everything you need to get publicity in 15 minutes.

The formula for success is very simple – 1) fast, massive action, 2) focus 3) outsource.  And, as one person commented in an earlier post of mine – 4) make yourself a celebrity.  But if you are unable to focus, you will have nothing.

So overwhelm is, for the most part, a myth.  It’s not overwhelm.  It’s poor planning.

Every single person I know who is wealthy and is living a life 99% of the world would envy has the ability to focus.  They may not have been born with it, but they learn it and become a “focus pro”.

So next time you’re tempted to talk about how you are overwhelmed, think about it first.  Is it truly overwhelm – do you have little or no control over it?  Or is it poor planning.

I think we both know the answer.

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  1. Rocco Taraborrelli Says:

    Paul, Wow,You hit it right on the nail!! my problem has always been “Focus” I have so many systems because I want to be successful so bad that I think if I remain “coachable” and follow people that have done it, I’ll make it. but the problem is exactly what you said..too many systems and not focusing on any, as well as systems purchased from some people, unlike yourself, who have not “done it themselves first”. I still have your publicity deluxe package that I purchased at Brian Kay’s Vegas seminar in September and have only briefly skimmed over it because again , I get “caught up in “stuff””, I’m going to make it a point and break it down into bite size chuncks of FOCUS for maybe 20 min a day locked away somewhere, maybe not even in my office and get this thing down. Thanks for the wisdom and keeping it so simple.

    Rocco

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