In my last posting, I told you one thing I do that is partly responsible for my success.   I take fast, massive action.   But there are two more parts to this success formula.

Part 2 – I focus.  I mean laser focus.  I hone in on exactly what I’m doing – or supposed to be doing.  I ignore everything else, including the phone, the front door, my dinner and everything else.  I’m like a Star Trek tractor beam.

I’ve watched many, many people work.  I’m astonished at their lack of focus.  So many people are proud that they can multi-task.  I think multi-tasking is a personality disorder!

If all you do is multi-task and you’re not able to focus, I don’t think you have a prayer of succeeding the way you should, in the amount of time it should take you.

The vast majority of people I see are working on several different projects at once.  I do the same thing, but I focus on one at a time.

If I’m working on a product, I’ll set aside a certain amount of time – let’s say one hour.  For that hour I do NOTHING but work on that product.  I don’t answer the phone, I don’t stop to eat, I don’t tweak a sales letter for another product, I don’t pet the dogs.  I work ONLY on that one product.

At the end of the hour, I’ll lay on the floor, wrestle around with the dogs, make some tea and relax.  But for that one hour, I poured everything I have into that one project.

I wish I remember where I heard this, but I was listening to someone’s CDs and he was making a great point.  He said that if you are working on six projects and you keep rotating from project to project and each project will take one month to complete, at the end of five months, you have none of them finished and earning money for you.

On the other hand, if you focus on one project at a time, at the end of five months, five of these projects are done and earning you money and you have just one more project to go.

Is that how you run your life and business?  Or do you have a pile of unfinished projects, none of which are earning you money?

Do you jump on publicity opportunities as they come to you, focus on them and get press releases out?  Or do you have a bunch of stories you’re working on with no press releases out?

I can guarantee that you’ll get absolutely zero publicity for every press release you don’t send out.

I told you there are three parts to my success formula:

#1 – take massive, fast action

#2 –  focus on one thing at a time

Well, how about #3?

That’s coming next time.  See you then.

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  1. Lyn Says:

    Hi Paul
    I agree about being focused on one thing at a time but still find it hard to do. Any suggestions on how to overcome this?

    Perhaps because I’m still learning internet stuff, everytime I see something that looks good I’m afraid I’ll miss out if I don’t download it, sign up etc. I end up with heaps of emails and never really get around to reading what I thought was going to be so useful.

    Overwhelmed, I think you’d call it.

  2. Paul Hartunian Says:

    Hi Lyn,

    The lack of focus is probably the biggest success killer of them all. So many entrepreneurs are blessed with great creativity, imagination, drive, etc. Unfortunately, along with that comes the annoying trait of being distracted by the next shiny object.

    Sounds like that’s happening to you.

    I can tell you what I do – maybe that will help.

    I treat projects just like they are school. For example, I purchase someone’s information product because I feel it will teach me things that will improve my business and therefore profits. As soon as it arrives, I set up a schedule just like I had when I was in school.

    Remember when you were in high school? You had to be in English class at 9:05, algebra at 10:15, phys ed at 11:30, etc.

    I set up a daily schedule for going through the new information product I bought. That schedule almost always includes 30 minutes right before bed. I have a tiny portable DVD player that also plays audio CDs that is a great help with this.

    If you were late for school, there were penalties. You might want to make penalties for not sticking to your project schedule. Every time you miss a “class” you put a dollar or five dollars in a jar. At the end of every month, you send that money to a charity (hmmm, would be a good one!)

    The same goes for projects like writing a sales letter, creating products, etc.

    Start small. Spend 5 minutes at a time focusing on a particular project. Then go to 10 minutes, 15, 30, one hour, etc. During that time you MUST focus on nothing but that project.

    If you break your focus, put money in the penalty jar and drop down to the previous level. So if you were at 30 minutes and you broke the focus, next time go down to 15 minutes, then back up to 30, then to one hour.

    At some point – probably sooner than you expect – you’ll be rewarded. For example, by focusing, you may have gotten an opt in web page up and now you’re getting people signing up and spending money with you.

    That will be your turning point. Right now you – and everyone else who isn’t focusing – aren’t getting rewards since you’re jumping all over the place without finishing anything. So no rewards.

    At his last seminar, Dan Kennedy came up with another bit of brilliance. He said that people fail because they expect simple solutions to complex situations.

    Learning to focus takes work. There is no magic pill. But the rewards are enormous.

    Right now I’m looking out the windows of my home office at my pond and stream, my guest house, my horse barn and corral, my in ground pool, etc. and I’m thankful for the effort I put into learning to focus. It’s focus that brought me all of this.

    I’m going to go over this in more detail on the coaching call on March 5. Be sure to be on the call.

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