Comments on: Strip Club Comes Up With Interesting Publicity Angle http://paulspublicityblog.com/strip-club-comes-up-with-interesting-publicity-angle How to write powerful, profitable press releases that lead to massive publicity for your business Tue, 20 Sep 2011 16:09:48 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Rachel Young http://paulspublicityblog.com/strip-club-comes-up-with-interesting-publicity-angle/comment-page-1#comment-760 Rachel Young Mon, 28 Sep 2009 13:27:52 +0000 http://paulspublicityblog.com/?p=333#comment-760 Funny thing about Rachel's Gentlemen's Club... My copywriting site is a little...risque. So I came up with an "Inner Circle" that would mimic the feeling from my website. What to call it? Hmmmm. Something classy but that had a sexy feel to it. (True story, btw) WITHOUT RESEARCHING, I decided to name the Inner Circle group, The Gentlemen's Club. Incidentally, my name is Rachel. :) I started getting tons of traffic to the site, but no sign ups. I couldn't figure out why. The copy was good. The idea was solid. I looked at how people were finding me and overwhelmingly, it was through the search term "Rachel's Gentlemen's Club". So I decided to see what came up when you typed that into Google. Imagine my surprise to find that someone beat me to the punch in a BIG way! :) So maybe a 2nd lesson from this strip joint could be "Always do your research before implimenting your next big idea" HA! To your success Rachel Young Big Cheese Marketing NOT Rachel's Gentlemen's Club :) Funny thing about Rachel’s Gentlemen’s Club…

My copywriting site is a little…risque. So I came up with an “Inner Circle” that would mimic the feeling from my website.

What to call it? Hmmmm. Something classy but that had a sexy feel to it.

(True story, btw) WITHOUT RESEARCHING, I decided to name the Inner Circle group, The Gentlemen’s Club. Incidentally, my name is Rachel. :)

I started getting tons of traffic to the site, but no sign ups. I couldn’t figure out why. The copy was good. The idea was solid.

I looked at how people were finding me and overwhelmingly, it was through the search term “Rachel’s Gentlemen’s Club”. So I decided to see what came up when you typed that into Google.

Imagine my surprise to find that someone beat me to the punch in a BIG way! :)

So maybe a 2nd lesson from this strip joint could be “Always do your research before implimenting your next big idea” HA!

To your success
Rachel Young
Big Cheese Marketing
NOT Rachel’s Gentlemen’s Club :)

]]> By: Robert Schwarztrauber http://paulspublicityblog.com/strip-club-comes-up-with-interesting-publicity-angle/comment-page-1#comment-753 Robert Schwarztrauber Fri, 25 Sep 2009 22:28:23 +0000 http://paulspublicityblog.com/?p=333#comment-753 Finding a way to enter into the conversation already going on in the client's mind...classic stuff! Their creative approach reminds me of billiards. They took aim on one ball,the seniors, (who are not typically their clients) hoping to knock in another ball (more customers) through the publicity and attention generated by their charity. Very strategic. Most often, we only focus on directly motivating our potential customers. Thanks for sharing that thought-provoking strategy Paul! Finding a way to enter into the conversation already going on in the client’s mind…classic stuff! Their creative approach reminds me of billiards. They took aim on one ball,the seniors, (who are not typically their clients) hoping to knock in another ball (more customers) through the publicity and attention generated by their charity. Very strategic. Most often, we only focus on directly motivating our potential customers. Thanks for sharing that thought-provoking strategy Paul!

]]> By: Gina Parris http://paulspublicityblog.com/strip-club-comes-up-with-interesting-publicity-angle/comment-page-1#comment-752 Gina Parris Fri, 25 Sep 2009 21:47:19 +0000 http://paulspublicityblog.com/?p=333#comment-752 Paul, you're always the first to tell us when a place got publicity for its Sexy PR! Ha. Great story - once again, "Giving Back" makes for great publicity. Paul, you’re always the first to tell us when a place got publicity for its Sexy PR! Ha. Great story – once again, “Giving Back” makes for great publicity.

]]> By: Aidan Breslin http://paulspublicityblog.com/strip-club-comes-up-with-interesting-publicity-angle/comment-page-1#comment-751 Aidan Breslin Fri, 25 Sep 2009 21:44:31 +0000 http://paulspublicityblog.com/?p=333#comment-751 What a way to make something part of the community which would never otherwise be part of it! Thanks for all the tips Paul, always helpful, always innovative. Regards Aidan PlanetSelf What a way to make something part of the community which would never otherwise be part of it!

Thanks for all the tips Paul, always helpful, always innovative.

Regards

Aidan
PlanetSelf

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