When you do interviews with radio stations, they will either be live or taped.  If they are live, the words you say will immediately go out on the air (probably with a 7 second delay in case you say something off-color).

 

If your interview is taped, you’ll do the interview just like every other interview.  But instead of it going right out on the air, it’ll be recorded on tape and played at a later time.

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Every once in a while I see some publicity “expert” telling people not to do taped interviews because they’re a waste of time.

 

The only thing that’s a waste of time is that advice.

 

The argument from these experts is that your taped interview will be edited down and your contact information (or sales pitch) will be removed.

 

That’s total nonsense for several reasons.

 

I’ve done hundreds and hundreds of taped interviews and I

can vouch for their effectiveness.

 

There are some stations that will only do taped interviews.  There are a whole lot of reasons for this, but that’s the way they do it.  If you ignore these stations, you’ll be passing up sales.

 

There are times when you’ll clearly want to do taped interviews.  I’m just not thrilled with the idea of getting up at 3AM to do a live interview.  If I can tape the interview and have it played by the station at 3AM while I’m sound asleep, I’m a happy man.

 

And the thought that some employee at the radio station will waste a part of his life just to edit out your contact information or sales pitch is ridiculous.   Plus, if you follow the system I’ve outlined in my publicity kit, you know how to give out your contact information so that it can’t be edited out.

 

So, what’s the final word on taped interviews?  I love doing live interviews, because I can take live calls from listeners.  But if the only option is a taped interview, I’ll take it any day.

 

Be sure you learn how to effectively book your own interviews, do the interviews and give out your contact information.  If you don’t know how to do these three things, you’ll have wasted all the time you spent on your interview.

 

Next time I’ll tell you a funny (and once again embarrassing) story about a taped radio interview.

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You can get full information about my complete publicity kit, which has helped thousands of people skyrocket their business, promote their products and literally alter their lives, at
www.MillionDollarPublicity.com

 

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