Comments on: Publicity and Recession (or Depression) http://paulspublicityblog.com/publicity-and-recession-or-depression How to write powerful, profitable press releases that lead to massive publicity for your business Tue, 20 Sep 2011 16:09:48 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Alan Tutt http://paulspublicityblog.com/publicity-and-recession-or-depression/comment-page-1#comment-230 Alan Tutt Sat, 11 Oct 2008 18:21:27 +0000 http://paulspublicityblog.com/2008/10/03/publicity-and-recession-or-depression/#comment-230 The economy is a great example of a community belief. When the community believes the economy is bad, they make decisions and take actions that naturally lead to a bad economy. Cutting back on marketing is one example, the less you market your business, the less business you have and the worse your own personal economy. When lots of folks do the same thing, it results in a slowdown for the economy of the whole community. One thing I tend to mention to people I talk to - there were some very smart people who not only did well in the Great Depression of the 1930s, but also got rich during that same time period - because they refused to believe in lack and limitation and chose to believe they could succeed. Of course, they also made wise decisions and made offers that people in bad circumstances would (and could) accept. When everyone else in your field is cutting back on marketing, that's the PERFECT time to expand your marketing efforts, because your efforts will be much more effective without the competition. And with publicity, it's easy to expand, because all it takes is some work to organize a few stories for reporters. Reporters want to get away from the bad news as much as anyone, as long as they have something else that will sell their papers or attract an audience to their stations. The economy is a great example of a community belief. When the community believes the economy is bad, they make decisions and take actions that naturally lead to a bad economy. Cutting back on marketing is one example, the less you market your business, the less business you have and the worse your own personal economy. When lots of folks do the same thing, it results in a slowdown for the economy of the whole community.

One thing I tend to mention to people I talk to – there were some very smart people who not only did well in the Great Depression of the 1930s, but also got rich during that same time period – because they refused to believe in lack and limitation and chose to believe they could succeed. Of course, they also made wise decisions and made offers that people in bad circumstances would (and could) accept.

When everyone else in your field is cutting back on marketing, that’s the PERFECT time to expand your marketing efforts, because your efforts will be much more effective without the competition.

And with publicity, it’s easy to expand, because all it takes is some work to organize a few stories for reporters. Reporters want to get away from the bad news as much as anyone, as long as they have something else that will sell their papers or attract an audience to their stations.

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