-Give a free 15 minute consultation and/or a critique certificate. Let’s say you were in the business of selling
‘how to advertise your small biz’ KITs, to stand out from
your competitors, you can offer a critique of your customers
first attempt of writing their own ads.

Slap a high value on the certificate. It’s all about perception, baby!

-How about bundling up your product/service and offering ‘special packages’

-Offer an outrageous guarantee that you intend to honor, of course. Make it a something at least 12 months. Don’t worry, when people see that you are offering a 12 month guarantee they will feel much more at ease to try your product/service.

If the guarantee was for 30 days, you may find this hurts the chances of a purchase since it may register in the mind of the potential customer that 30 days is not enough time.

Besides, most people will forget about the guarantee in 12 months anyway with their obsession with online dating chat rooms and all the new social networking thing-a-ma-bobs that are popping up everyday, so why not take advantage of this?

Heck, is it your fault they get distracted and are not disciplined?

-Develop relationships with non-profit organizations whose mission is one that closely relates to yours. Propose to them that you’d like to sponsor the building of, say, their new pool, but what you would like in return is to use their name in your marketing materials as the organization you’ve partnered with to give a certain percentage of the sale of your products/service to.

People love doing business with those who are actively and positively uplifting their community.

This will evoke feelings of goodwill and guess what? You are 10 steps ahead of your competitors because while you’re out being a smart marketer, they will all be naval-gazing.

Oh, and psst….send a press release to your local media about your newfound relationship with the non profit.

I can go on and on…but, I need to get a cold glass of water in this summer heat.

See you in the limelight!