Free Publicity’s Golden Rule
June 24th, 2008
I don’t care how much free publicity you get, if you don’t get your contact information out, you’ve wasted your time. By “contact information” I mean your phone number, address, web site or whatever.
Without your contact information, how are people going to get in touch with you to buy your product or service?
Don’t tell me about the “great exposure” you got. Exposure is worthless. You want sales, not exposure.
“You’ll get great exposure” is one of the biggest sucker lines of all times. That bogus line is used to get people to do a whole variety of things for free (like speaking, giving away products, doing media interviews, etc.), when they should be making money. Sales pay the mortgage, not exposure.
My golden rule of free publicity (or, as Mary says, The Holy Grail of Publicity) is:
“Publicity = Dollars in the Bank”
Incredible Press Release Headline
June 13th, 2008
I was flipping through some old news today and I saw a story that made me stop dead in my tracks and read every word. The headline was:
“Clock Says Girl Born Before Older Brother”
Publicity Coaching Call Tonight - Tuesday, June 10
June 10th, 2008
This is a reminder that our monthly Publicity Coaching Call is tonight, Tuesday, June 10.
Publicity Coaching Call This Tuesday, June 10
June 8th, 2008
This month’s publicity coaching call will be this Tuesday, June 10. I’ll be live on the call answering your questions about using my publicity system, questions about publicity in general or any other aspect of writing press releases, getting publicity, doing interviews and turning those interviews into more customers, more sales and more cash in your bank account.
Finally, I’m back! Free publicity lessons continue.
June 3rd, 2008
I broke one little bone in my right hand (I’m left-handed) and for the last six weeks my entire life has been shaken up.
Where Have I Been???
May 2nd, 2008
It’s been a while since I’ve posted here. What happened?
Publicity Alert: Yankee Stadium And Shea Stadium Up For Sale!
March 25th, 2008
I just heard it on the news a few minutes ago: pieces of Yankee Stadium and Shea Stadium will be going up for sale. Do you see a publicity opportunity here?
Do Some Good, Get Some Publicity
March 24th, 2008
Have you ever heard of National Pancake Day? Dave Phillipson let me know about it. Seems to have been created by IHOP to raise money for charity. Here’s how it works:
A Superstar Gets 28 Newspaper Front Pages In One Day!
March 21st, 2008
Imagine being on the front page of 28 newspapers all at once - all on the same day. Must be the president, or the Pope or some hot movie star, right?
Corn Flakes, Halle Berry, Publicity and You
March 19th, 2008
I just finished scanning the headline news for today. Let’s see, someone is selling a corn flake shaped like Illinois. Halle Berry finally “revealed” the name of her baby. A Harvard University study shows that nice guys really DO finish first.
