Mary and I are huge fans of charity auctions.  They’re winning deals for everybody.  The charity shows they are willing to put some effort into raising money.  The people attending the auction get the opportunity to donate money and get unique opportunities.  And most importantly to you, the business owners donating things to the auction get tremendous opportunities to get very positive publicity.

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Do you know what a sound bite is?  It’s a brief comment, statement, etc. that grabs people, especially reporters.  It generally lasts only a few seconds but it’s very compelling.

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For years I’ve been ranting about why some people aren’t getting publicity. I’m going to keep the rant alive right here.

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On one of the publicity coaching calls I had for my members,

some excellent topics came up.  One of them is the use of

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I’m back from my annual pilgrimage to the New York State Fair.  Every one of the 12 days was a small slice of heaven.

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In my articles, blog posts, Twitter posts, etc. I’ve stressed over and over again the value of creating your own celebrity status and how publicity can easily and quickly help you get this celebrity status.

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It wasn’t long ago that it was difficult to get publicity for an eBook.  Media people didn’t see them as legitimate.

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On one of the publicity coaching call I had for my members, some excellent topics came up.  One of them is the use of scare headlines to get the attention of reporters.  We went into a lot of detail on the call, but it’s well worth briefly addressing the issue here.

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It’s no secret that we’ve evolved into a hyper-security obsessed society. While you may be in favor of or opposed to it, it presents many great publicity opportunities.

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Every time I go to the NY State Fair I see superb publicity lessons in action.

 

Maybe the most powerful happened about halfway through the 12 days of the Fair.

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