A lot of people in my area must be following my publicity system.


There’s a food drive going on for needy families and lots of merchants in the area have volunteered to be drop off spots for the food.  Very smart.  Every time the food drive is mentioned, the name of the business serving as a drop off point is mentioned in the newspaper, on radio, on TV, etc.  Not only does the business get name exposure, they also get what I call “The Halo Effect”. People in the community appreciate what the business owner is doing to help the food drive.


And really, how much effort does it take to put out a box for people to come by and drop food in?


A stroke of publicity genius inspired by an idea I wrote about in my publicity newsletter.


If you have a retail establishment, are you doing something similar? It’s one of the easiest, most effective ways to get publicity.


You can get full information about my complete publicity kit, which has helped thousands of people skyrocket their business, promote their products and literally alter their lives, at

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