Comments on: My (And Your) Success Formula – Part 3 http://paulspublicityblog.com/my-and-your-success-formula-part-3 How to write powerful, profitable press releases that lead to massive publicity for your business Tue, 20 Sep 2011 16:09:48 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Paul Hartunian http://paulspublicityblog.com/my-and-your-success-formula-part-3/comment-page-1#comment-71 Paul Hartunian Sun, 02 Mar 2008 22:12:37 +0000 http://paulspublicityblog.com/2008/02/23/my-and-your-success-formula-part-3/#comment-71 Sure, Margaret. I'll give you an example on a topic near and dear to me - publicity. Many people will send out one press release - and maybe to 10 local reporters. That's the extent of their publicity campaign. That's the extent of their effort and action. Fast, massive action would go like this - 1) you write 5 or 6 press releases on different aspects of your story (following my system, of course). This takes far less effort that it may seem. A new headline, a few small changes in the body copy and you've got a new press release. So write one press release, make some changes and create the additional releases. 2) you make sure you have your response vehicle set up - by that I mean the following: if you are going to drive people to your website as a result of your media interviews, you have your opt in page, sales page or web page ready to go, your autoresponder series all set to go, etc. 3) set up a schedule of sending out one of your press releases per week. 4) do your interviews 5) check your web stats for response to your interviews 6) as a result of your interviews you come up with additional press release ideas and so on.... Get my point? Many people think what I just described is too hard, takes too much time, will take too much time to learn, isn't interesting enough. They tell me how busy they are, how little time they have available to create and follow such a system, etc. Those people will continue to live lives of mediocrity. They simply are looking for the next tactic to execute instead of creating a system that will serve them for the rest of their lives. The people who see the incredible value in the system I just described and commit to doing whatever it takes to be successful will live the lives they dream of. It's that simple. Sure, Margaret.

I’ll give you an example on a topic near and dear to me – publicity.

Many people will send out one press release – and maybe to 10 local reporters. That’s the extent of their publicity campaign. That’s the extent of their effort and action.

Fast, massive action would go like this -

1) you write 5 or 6 press releases on different aspects of your story (following my system, of course). This takes far less effort that it may seem. A new headline, a few small changes in the body copy and you’ve got a new press release. So write one press release, make some changes and create the additional releases.

2) you make sure you have your response vehicle set up – by that I mean the following: if you are going to drive people to your website as a result of your media interviews, you have your opt in page, sales page or web page ready to go, your autoresponder series all set to go, etc.

3) set up a schedule of sending out one of your press releases per week.

4) do your interviews

5) check your web stats for response to your interviews

6) as a result of your interviews you come up with additional press release ideas

and so on….

Get my point?

Many people think what I just described is too hard, takes too much time, will take too much time to learn, isn’t interesting enough. They tell me how busy they are, how little time they have available to create and follow such a system, etc.

Those people will continue to live lives of mediocrity.

They simply are looking for the next tactic to execute instead of creating a system that will serve them for the rest of their lives.

The people who see the incredible value in the system I just described and commit to doing whatever it takes to be successful will live the lives they dream of.

It’s that simple.

]]> By: margaret http://paulspublicityblog.com/my-and-your-success-formula-part-3/comment-page-1#comment-70 margaret Sun, 02 Mar 2008 21:55:33 +0000 http://paulspublicityblog.com/2008/02/23/my-and-your-success-formula-part-3/#comment-70 could you elaborate what you mean by "fast massive action". I see that term thrown around quite a lot by "success gurus" and not one yet has given me a clear understanding. Taking action, yes - that I understand. Procrastination seldom leads to profit. Let me give you an example - lets say you see two swimmers in the pool. One is throwing their arms round and round, legs kicking like mad, churning up the water something awful. The other swimmer leans into the water, extends one arm at a time, kicks from the hip, barely makes a splash. One swimmer looks like they are taking massive action, the other looks like they are cruising. But the one who will get to the other end of the pool will be the second. This concept of fast massive action can be very misleading, and enormously disheartening for the uninitiated. Can you please elaborate on what it means to you? could you elaborate what you mean by “fast massive action”. I see that term thrown around quite a lot by “success gurus” and not one yet has given me a clear understanding.

Taking action, yes – that I understand. Procrastination seldom leads to profit.

Let me give you an example – lets say you see two swimmers in the pool. One is throwing their arms round and round, legs kicking like mad, churning up the water something awful. The other swimmer leans into the water, extends one arm at a time, kicks from the hip, barely makes a splash.
One swimmer looks like they are taking massive action, the other looks like they are cruising.
But the one who will get to the other end of the pool will be the second.

This concept of fast massive action can be very misleading, and enormously disheartening for the uninitiated.

Can you please elaborate on what it means to you?

]]> By: Jonathan http://paulspublicityblog.com/my-and-your-success-formula-part-3/comment-page-1#comment-60 Jonathan Sat, 23 Feb 2008 20:28:13 +0000 http://paulspublicityblog.com/2008/02/23/my-and-your-success-formula-part-3/#comment-60 Hi Paul Hey ... surely there is fourth part to your success formula? 1. Take massive action 2. Focus 2. Outsource 4. BECOME A CELEBRITY What say you? Jonathan PS. I have been following your news since 1998! I also have your publicity kit ... it works. (See my website at www.AlchemyCorporation.com.) Hi Paul

Hey … surely there is fourth part to your success formula?

1. Take massive action
2. Focus
2. Outsource
4. BECOME A CELEBRITY

What say you?
Jonathan

PS. I have been following your news since 1998! I also have your publicity kit … it works. (See my website at http://www.AlchemyCorporation.com.)

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