I despise Paris Hilton and everything she represents.

That’s an emotional response.

I also admire Hilton and her ability to draw the attention of the media better than anyone else on this planet.

That’s the reality.

I spoke about emotional response vs. reality earlier in these posts. If you haven’t read it, do that right now. It’s critical to understanding this whole concept.

You may not like the idea that Paris Hilton attracts the media better than anyone on this planet. You may think it’s not right. You may think it points to the ills of current society.

All of that doesn’t matter. The only thing that matters is the reality – she DOES attract the media better than anyone else on this planet – and because of that, she earns $6.5 million a year simply showing up at parties, night clubs, etc.

You don’t make $6.5 million – and you’re intelligent!

You can crank about “what should be” – and you’ll lose. Or you can acknowledge what is – and you’ll win. This is how you must plan your publicity campaigns.

More on this next time. I’ll have some good news – or maybe some bad news for you. Depends on how you look at it.

In the meantime, if you don’t already have my publicity kit, you’re wasting publicity opportunities every single day. Go to: www.MillionDollarPublicity.com, join my publicity family and start enjoying the benefits.

See you next time.

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