Sometimes my posts on this blog will stray from the topic of publicity. These strayings, though, will be important to your success.

This is one of those times.

Today, a friend of mine called a massage therapist to ask if she had an opening today. He got her voicemail, so he left a message.

A short time later, the massage therapist called back to scold him for not calling at least 24 hours in advance to make an appointment.

Did you get that?

She wants her clients to call 24 hours in advance to let her know that they would like to do business with her.


Can you imagine Wal-Mart telling you that you had to call them 24 hours in advance to let them know you would be coming in to shop?

Or gas stations requiring a 24 hour notice before you came in to buy gas.

So many business owners struggle – or fail – because they don’t take the time to learn how to market their businesses. Instead, they follow antiquated “policies” of other businesses.

These people deserve to fail. The more of them who fail the better off we all will be.

That’s it for now. If you have questions about publicity or marketing, email them to me.

But be sure to give me 24 hours notice.

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  1. David Portney Says:

    Paul, I very strongly agree with you. This has been a sore subject for me for some time now – I’m so used to awful customer service, I fall over when I actually get it. Maybe some businesses have so much business that they can afford to treat their existing paying clients like crap, but that’s never been my philosophy, and it never will be. Sure – I understand that sometimes tire-kickers who will never buy, or moaning complainers who only blame others for their problems or lack of success don’t deserve the time of day from us and they need to be “shown the door” permanently, but that massage therapist needs a business and customer service reality-check! If *today* was just too soon, that’s no excuse for scolding a paying client, and she’ll be lucky if your friend ever does business with her again.

  2. Phillip A. Ellis Says:

    There’s an old adage that this situation reminds me of: you catch more flies with honey than vinegar.

    Being a poet, I find it important to be polite, professional and friendly, especially when dealing with what I consider my clients, the markets to which I offer my poetry. If I am good, and my poems are likewise good, I sell; if I am great, I get repeat sales, and publishers literally pleased to see my face again.

  3. Scott - ImNiche Says:

    It is amazing how many businesses have this mindset. They want to make life easy for themselves rather than the customer. It should be the other way around.

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