You can also tell reporters of a problem that you solved in your business. Or maybe strange & unusual ways your customers are using your products.

-Tie in your press release with national story. Be the local angle. For example, high gas price stories are everywhere. How about letting a reporter know specific ways that the high price of gasoline has affected your business?

-Tie in a hot summer box office movie with your press release. A fitness center can piggyback on the movie: The Incredible Hulk.
How about the movie: “Get Smart?” Perhaps, a tips sheet/how to article entitled something like: “How To Get Smart With Your Finances During A Recession”….a tax accountant can do this.
Okay, what if you were an author who wrote a book on dating….you can work this too, honey!

Here it goes: “5 Odd Ball Secrets Of Letting Go Of That Zero & Saying HELLO To That Hero In 3 days or less – guaranteed Or I will eat a bug!”

Well, you get the idea. Going to sleep, now.

Somebody fed me after 6pm. Yikes!!