Purina has come up with a great publicity opportunity.  I wonder if they’re taking advantage of it.

 

They’ve produced a “pet health score card” and are making it available to pet owners for free.

 

Good idea making it available to pet owners, but I sure hope they’re making it available to the media also.  That’s practically a guarantee of publicity.

 

Can you do something similar with your business, product or service?  Can you provide some kind of quiz, checklist, test or something similar?

 

If so, the media people love those stories and will likely be ringing your phone.

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