Take your guitar.  Put on a cowboy hat and boots.  Wear nothing else but your tighty whitey BVD underwear.  Stroll out into Times Square, New York and start strumming that guitar.


That’s it.  That’s the whole deal.


Sound ridiculous?  Maybe, but it’s true.


He’s known as the Naked Cowboy.  He does nothing more than strum his guitar in his undies.


And that little stunt has gotten him worldwide publicity, advertising jobs, movie spots and global recognition.


He also has a website – www.NakedCowboy.com


Am I suggesting you play the clarinet in your skivvies?  Certainly not.


The point I’m making is that you don’t have to spend loads of time agonizing over the topic of your publicity campaign. Publicity opportunities are swarming around you like bees around the hive.


My bet is that the majority of you are spending so much time trying to come up with the perfect angle, you’ve been watching tens or hundreds of thousands of dollars worth of publicity pass you by.


I’ll also bet that many of you haven’t even taken the first step in getting the publicity you deserve because you’re frozen in place trying to think up that perfect angle.


Let me relieve some of the pressure in your brain.


There is no perfect angle.  There never will be.  There are simple angles.  There are simply stories.


You have plenty of stories and information the media people want.  You may think it’s not earth shattering or spectacular.  That’s why you haven’t done anything.  You’re waiting for that perfect story.




In the meantime, other people in your very field are getting the publicity you should be getting simply because they did something.  It wasn’t perfect, but it was something.  It wasn’t the earth-shattering story.  It was something.


What do you know that most people don’t know as well as you?


I don’t want to hear you say: “I don’t know anything that most people don’t know as well as me.”


That’s total nonsense.  Everyone on this planet knows something most people don’t know as well as they do.


They know how to knit.  They know how to save money when they buy a car.  They know how to lift weights to get the maximum effect.


They know how to make science projects in under an hour.  They know how to study faster and more efficiently.  They know how to shop at the supermarket and pick out the best produce.


They know how to fix a car, lawnmower or snowblower.  They know how to show people how to hit a baseball or a golf ball better and farther.


Every one of these topics would be of interest to reporters.


Remember, they are reporters, not experts on a variety of subjects.  Most people seem to forget this.


The reason they’re coming to you is that you know more about a subject than they do.  That’s all they want.


They don’t expect you to know everything.  They simply want some information that you have.  In return, they’ll reward you with thousands of dollars worth of free advertising for whatever it is you want to advertise.


Sweet deal!


You can get full information about my complete publicity kit, which has helped thousands of people skyrocket their business, promote their products and literally alter their lives, at


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