The holidays are over and Valentine’s Day is on the horizon. Time to tie your business into Valentine’s Day and get your share of the free publicity that’s available.

What’s that you say? Your product, service or business doesn’t tie into Valentine’s Day?

I don’t believe it.

Almost all businesses can tie into Valentine’s Day. In fact, almost all businesses can tie into all holidays.

Let me give you some very clear examples.

Dentists could send out a press release talking about a study or poll that shows how people with white, straight teeth wind up in relationships more often and those relationships last longer and are happier.

If you’re in the financial services industry you could send out a press release talking about various ways couples save more money than single people.

If you’re a chiropractor you could send out a tongue-in-cheek press release talking about safe ways for people to be intimate on Valentine’s Day without risking injury that would require a chiropractor.

If you own a clothing store you could send out a release talking about the best clothes to wear on a first date.

The owner of a bookstore could send out a release that tells the press which characters its customers thinks are the most romantic.

If you are a travel agent you could send out a release talking about the most romantic places to go for a weekend get-away.

If you’re in real estate you could send out a release talking about how to avoid relationship problems when buying a house together.

If you’re a professional speaker you could send out a release advising people of the best way to pop the question on Valentine’s Day (or any other day for that matter).

If you’re a personal coach you could talk about how relationship coaching has become one of the hottest ways for couples to grow together. Or you could reveal the most common relationship problems you come across in your practice.

Oh, that’s enough. You get the idea.

If you don’t think your business, product or service ties in to Valentine’s Day, you’ll pass up a bunch of great publicity opportunities.

Don’t let them slip by you. Grab them and take full advantage to get publicity for your business.

I’m going to talk more about this on our next coaching call. Don’t miss it!

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