In the last two issues I gave you two of the three reasons I’m absolutely certain you will soon have no choice but to use publicity if you want to survive in business.  I know, they were pretty sobering.  But you know they’re true.


Let’s take a look at the third and final reason you’re going to have no choice but to use publicity in order to stay in business.


As you go through your day, are you surrounded more by solid news and information or by promotions for various products and services?


That’s an easy one, right?  You know you’re surrounded by hundreds of times more promotions than by solid news and information.


Think about your average day.  How much solid information have you absorbed by the time you get to work?  Hardly any.


Instead you’ve been barraged by commercials, billboards, signs on taxis, newspaper ads and on and on.


How much of that did you absorb?


Virtually none of it.  Why?  Because there was so much of it and none of it stood out in your mind.


None of those advertisers took the correct steps to make an impression on you.


Oh sure, some of them may have sunk into your brain because you saw the ad over 1,200 times in the last week or so.


That cost that advertiser millions of dollars.  Bet you don’t have millions of dollars to spend on your business.


Guys, have you seen the new thing in the men’s room?  Rotating digital commercials on a small screen in front of you as you take a whiz.  Ladies, I have no idea what goes on in your private sanctuary.  Haven’t spent any time there.


Pretty pitiful, eh?


So, being intelligent, your brain shuts it off.  Oh, you can’t avoid the chatter, the pictures, etc.  But the message doesn’t sink in.


But then you listen to a talk show and the person being interviewed on the show tells you there are six words you can put on your tax return that will eliminate the chance of an audit.


Boing!  Your brain jumps to life, opens up the listening channels and let’s the message in.


Later that day, you skim the newspaper – or maybe I should call it the adpaper since there is so little news.  You come across a headline that reads:


“Mothers Harming Their Children With Their School Lunches”.


You have no choice but to read that article.


These two people, and many others like them, got their message across because they knew how to use publicity.


They knew that they would be in an enormous battle for your attention if they ran typical ads.  They didn’t have the money for the ads and they didn’t want to risk the battle for your attention.


So they turned to publicity and hit a home run.


The challenges business have to get the attention of their markets, to attract customers and to make sales is increasing dramatically.


And publicity sits in the corner of the dancehall being unnoticed by the very people who need it the most.


Mark my word, you will soon have no option but to use publicity to build your business.  Heck, to even stay in business!


That is, unless you have an unlimited bank account.


The good news – the news I’ve been preaching for years – is that publicity can be easy to learn, easy to use and a whole heck of a lot of fun.


Use it or lose!


You can get full information about my complete publicity kit, which has helped thousands of people skyrocket their business, promote their products and literally alter their lives, at


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  1. Mitch Says:

    Hey Paul greetings from the left coast. Been oh so long. This 3 part series hit home. Thanks for the reminder. Wanted to meet you on the cruise didn’t pull it off. Been thinking about you lately, I’ll give a call.

    FYI some of your links above to are coming up not found. Hugs to you and Mary. Mitch

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