In the last issue I was talking about the powerful Q&A sheet. Unfortunately I can’t include a sample Q&A sheet so that you can actually see what it should look like.  If you have my publicity kit, you’ll find lots of examples in the Master Manual and the back issues of my newsletter.


What I can do for you here, though, is give you some valuable guidelines that will help you avoid the pitfalls of the Q&A and enjoy the enormous benefits.


As I mentioned last time, the press release has a very important purpose.  It’s the press release that first gets the attention of the reporters.


But it’s the Q&A sheet that sets up your entire interview.


Only a tiny percent of the people who are trying to get publicity have a Q&A sheet.  And only a tiny percent of those people have done it the right way.  In fact, many people send out a Q&A sheet that tips off the reporter that they don’t know what they’re doing.  Once a reporter gets the idea that you don’t know what you’re doing, your chances of getting an interview – and therefore space in his newspaper or time on his radio or TV show – disappear.

One of the great benefits of a well-written Q&A sheet is that you have laid out the roadmap for your interview.  The reporter will look at your Q&A sheet and read the questions.  If they’re good questions, he’s very likely to go right down your list, asking you every one of your questions in order.


You wrote the questions.  Who knows the answers?


You do!  Can it get any easier?  No surprises.  No anxiety.  No embarrassing moments.


A good Q&A sheet is solid gold for reporters.  After all, you’ve done all of the work for the reporter.  You wrote down good questions he can ask you.  You have interesting answers for each question.  He doesn’t have to do any research.  He doesn’t have to spend lots of his valuable time laying out the interview.  You’ve done it all for him.


Reporters so rarely get good Q&A sheets, that if you send him a good one, you stand out like a beaming lighthouse in the middle of a pitch-black night.


Here’s another huge benefit you’ll get from a well-done Q&A sheet.


Let’s say you’re a financial planner.  Let’s also say that variable annuities are not one of your strong points.  You’re concerned that the reporter may ask you about variable annuities and you’ll look bad.


The solution is simple.


Don’t put any questions about variable annuities on your Q&A sheet.  If the rest of your questions are good, the chances the reporter will ask you about variable annuities are pretty slim.


You write the questions.  You write questions about what you know best.  You know the answers to these questions.


You’ve just set up the entire interview to take the path you want to take, not the one the reporter takes, which could unpleasantly surprise you.


Pretty slick, eh?


Like everything else in life, when you know how to do things the right way, you save enormous amounts of time, money, effort and potential anxiety.


And once you write a good Q&A sheet, you can use it over and over again for years.  I wrote a Q&A sheet for my book “How to Find the Love of Your Life in 90 Days or Less”.  That was 23 years ago.  I still use the exact same Q&A sheet.  I haven’t changed a word.


That’s just one example of the great mileage you can get out of a well-written Q&A.


Your Q&A sheet has a tremendous amount of important work to do.  Be sure to take the time to put together a great one.  It’ll pay benefits far greater than the time you took to write it.


You can get full information about my complete publicity kit, which has helped thousands of people skyrocket their business, promote their products and literally alter their lives, at


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