As often as possible, before I do a worldwide distribution of my press releases, I test it on a smaller level. I want to be sure that when the release goes worldwide it gets the greatest response possible.

Yesterday I told you that I’m going to be doing a worldwide publicity campaign for the signed, limited edition of my Brooklyn Bridge certificates at

This past Tuesday I did a test of my first Brooklyn Bridge press release. If you go to:

and type in Brooklyn Bridge in the search box at the top of the page, you’ll see that my press release is again in the #1 position. This is my 4th release in a row to grab the #1 spot.

I’m typing this at 9:34 AM on Thursday, the 13th. My press release has been in the #1 spot for two days…and counting.

Why is this important to you?

You, too, should test your press releases as often as possible before a big roll out. Why waste time and money on a press release that doesn’t perform?

I was looking for two things in this test:

#1 – would my press release quickly get to #1 on Google News

#2 – would the press release stay there for more than a few hours

My press release passed both of those tests, so it’s ready for the worldwide roll out.

I’ll let you know how things work out – again, not to brag but to give you a case study you can use in your own publicity campaigns.

So, the lessons here are – test before a big roll out. Set goals for your test to meet, like I did with my Brooklyn Bridge release. Once your release proves itself, go for larger distribution.

I’m going to keep track of my release to see how long it will keep the #1 spot and where else it gets picked up.

If you already have my report on how to get your press release to #1 on Google News, you know exactly what to do.

If you don’t have my report, you’re missing out on an incredibly powerful strategy. You can get it at:

That’s it. Gotta go. I have a Bridge to sell.

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  1. Gail Barsky, Esquire Says:


    I met you over 4 years ago and bought many of your products. You continue to add tremendous value regarding your Million Dollar Publicity Tips and I wanted to say thank you.

    Gail Barsky, Esquire

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