I’ll be straight up about it – I’m not a big movie fan. The last movie I saw in a theatre was Chicken Run – and that gave me nightmares, so I haven’t been back since. (Yes, I am a sensitive little hothouse flower, aren’t I?)

So, when I saw all the news stories about Heath Ledger’s death, I had no idea who they were talking about. When I read that he’s an actor, another lesson in the evolution of our society – and in the way publicity affects you – fell into place.

For any of you hyper-sensitive folks who may get your undies in a bundle, thinking I’m slighting the death of Mr. Ledger, calm down. If you read my earlier posts, you’ll see how strongly I’ve been warning you about the trend away from a credential society and into a celebrity society – moving at the speed of a Japanese bullet train.

The death of any 28 year old is a sad event. But when it creates a media frenzy – a tornado of world-wide media attention – we’ve got to look at the deeper lesson.

As I’ve said before – and I’m sure I’ll say again – if you don’t realize that we are deep, deep, deep into a celebrity-obesessed society; and if you don’t understand that means you must turn yourself into a celebrity in order for your business to survive and thrive, you will be left at the alter wondering what happened to your bride (or groom). We’ll all be at the party and you’ll be on the outside looking in.

It’s very easy to become a celebrity using publicity the right way. The tools are all available to you. But you have to put them to use. You have to take the action necessary.

Re-read the posts I have on this blog about turning yourself into a celebrity. See if they don’t clearly ring true.

Then keep your eye on the news. Watch for celebrity stories. Watch how they overshadow major news stories from around the world. Learn the lessons they (and I) are teaching you

The celebrity bell is tolling. But is it tolling for you?

Gotta go get ready for my close-up.

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  1. Carlos Samaniego Says:

    Great insights Pual. I have been telling alot of my coaching members the same thing, but you put in a easy to undertand analyis with Keith’s death as an example.

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