Here’s an interesting result I had with this “celebrity vs credential” thing:

Last year I wrote a book about dogs. I have zero hard credentials about dogs, training, veterinary medicine, grooming, etc (I didn’t even own a dog at the time).

My only credentials were I have owned dogs off and on throughout my life, had learned some things about dog training and health along the way, and wrote them down in a book.

Yet, every time I was on the radio, I was held up and called “an expert” by the radio people.

It didn’t matter that some of the reporters hadn’t even read the book or that all they had to go on was my press release (as well as the things I said when they called that you teach to say in your course).

It’s instant credibility and celebrity status amongst those that hear your interviews.

And I just don’t think any amount of “killer copy” or marketing can do that.

It’s like you tell us, as long as someone is knowledgeable about their topic and has good info to share, it totally evens out the playing field and lets you compete against anyone else in the market.

Anyway, just my 2 cents.

Ben