In my last post, I was talking about how you don’t have to put up with any bad behavior from the media people. I also stressed that bad behavior among the media people is very rare in my experience.

I LOVE all media people, but, like in any other group of people, there are a few jerks.

Last time I also mentioned that I did come across one person I thought was a real jerk. But instead of confronting this person and insisting on being treated better, I gave in.

Here’s the story.

Many years ago, when I was first getting really rolling with publicity, I got a call from the Phil Donahue Show. If you’re not familiar with the name, in the 1980′s he was the Oprah of the time.

After a few minutes discussion, I was invited to be on the show to talk about dating and relationships, because I had written two books on the topic – “How to Find the Love of Your Life in 90 Days or Less” and “How to Be Outrageously Successful With the Opposite Sex”.

When I got to the studio I was treated like a second class citizen. I was told that if I even mentioned my book I’d be taken off the show during the next commercial.

I was told not to talk to Phil before or after the show.

And the list of “Don’ts” went on.

The person telling me all of this was a self-important jerk. A low-level clerk who was flexing an imaginary bit of power.

So I was going to be on this show, I was going to make the host look good, I was going to provide the audience with great information, I was going to be entertaining…

and I would get nothing in return.

Or would I?

Even thought I was starting to steam as the jerk continued with the list of things I was forbidden to do, the calmer, more rational side of me understood that I was about to be on the biggest talk show on TV.

And by being on the biggest show on TV my credibility would soar! For the rest of my life I’d be able to say I was on the Phil Donahue Show.

Talk about a solid gold media credential.

So I held my tongue, did the interview and walked out of that studio a different person.

Ever since that interview, over 25 years ago, I’ve had the doors of media around the world opened to me because I was on the Phil Donahue Show.

The moral of the story – don’t put up with any inappropriate nonsense from any media people, but also know when to pick your fights. You may win the battle, but you could lose the war.

If Donahue himself had been abusive to me, I certainly would not have rolled over. But a non-important lackey? No problem.

I want to repeat again – problems dealing with the media people are, in my experience, very rare. I’ve found them to be wonderful, kind people out to do their job. And if you do your job – which is providing great information on your area of expertise without constantly plugging your product, they will do their job – which is to shine a bright light on you and your business.

What a sweet relationship!

I’ve been savouring it for almost 30 years. I hope you’re getting the benefits as well.

* * * * * * * * * * *

I recently had all of the covers of my niche publicity manuals redesigned. They are beautiful.

As a result, I have a bunch of manuals with the older, text only covers.

The content is exactly the same. The only thing that’s changed is the cover.

I want to clear out my inventory of the older covered manuals. So, in a few days I’m going to have a 50% off sale – but only for the manuals with the older covers.

There are about 90 manuals in the whole series. I think about 40 of them have the older covers.

I’m putting together a list of which manuals will be going on sale and how many of each I have. The quantities of each will be very small. Maybe a half dozen or so.

So watch for the 50% sale announcement in the next few days.

That’s it for now. Next time I’m going to tell you a major reason people don’t believe you when you talk about your product or service – and what you can do about it.

See you then.

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