Paul Hartunian

Publicity Tactics vs. Publicity Strategies

Paul Hartunian — Mon, 11 Aug 2008 15:37:36 +0000

Do you know the difference between tactics and strategies?

How To Spot A Bogus Publicity Expert

Paul Hartunian — Thu, 07 Aug 2008 11:45:28 +0000

“Publicity experts” seem to be coming out of the woodwork. On discussion boards and in forums you’ll find people spouting on about the rules of publicity. So how do you pick out the quality information from the bogus? It’s easy.

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The Inmates have Taken Over the Asylum

Paul Hartunian — Thu, 24 Jul 2008 19:41:21 +0000

Photos of Jamie Lynn Spears’ baby sold for $1 million.

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It’s True - It’s All In The Marketing…Or the Press Release and Story Idea

Paul Hartunian — Tue, 22 Jul 2008 14:42:32 +0000

I live in a very rural farm community. When we have thing we don’t need anymore, we put them at the end of our driveways along with a sign that says: “Free”. Often within hours, the things we no longer need have found new homes.

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Free Publicity - An Interesting Way to Get It…Easy too!

Paul Hartunian — Thu, 10 Jul 2008 16:33:52 +0000

My publicity student Bob Hawkinson has been having incredible success using my publicity system to strike gold. I’m going to tell you plenty about Bob in the next couple of posts. But right now I want to let you know what Bob has to say about a twist on getting publicity.

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Publicity Coaching Call Tonight, Monday, July 7

Paul Hartunian — Mon, 07 Jul 2008 11:32:33 +0000

This month’s publicity coaching call will be tonight Monday, July 7. I’ll be live on the call answering your questions about using my publicity system, questions about publicity
in general or any other aspect of writing press releases, getting publicity, doing interviews and turning those interviews into more customers, more sales and more cash in your bank account.

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Claim Your Info Product Development & Launch Checklist

Paul Hartunian — Thu, 03 Jul 2008 13:30:23 +0000

My good friend Bret Ridgway from Speaker Fulfillment Services is giving away a copy of his new Info Product Development & Launch Checklist. It’s part of his new course “The 50 Biggest Mistakes I See Information Marketers Make”, which is a must have resource if you’re involved in information marketing in any capacity.
You can check out more on the course later, but the Checklist is yours just for the asking. Simply go to http://tinyurl.com/4anvge to claim your free checklist. It’s a tool I know I’ll be using with every new information product I create.

Free Publicity Can Be So Easy To Get

Paul Hartunian — Wed, 02 Jul 2008 19:55:06 +0000

The latest issue of my local newspaper was just delivered. One story got front page coverage and over 2/3 of an entire page of free advertising. Bet you’re thinking it must be some very important topic to get that much free space. Must have been a powerful press release that got that jackpot.

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Free Publicity’s Golden Rule

Paul Hartunian — Tue, 24 Jun 2008 14:47:41 +0000

I don’t care how much free publicity you get, if you don’t get your contact information out, you’ve wasted your time. By “contact information” I mean your phone number, address, web site or whatever.

Without your contact information, how are people going to get in touch with you to buy your product or service?

Don’t tell me about the “great exposure” you got. Exposure is worthless. You want sales, not exposure.

“You’ll get great exposure” is one of the biggest sucker lines of all times. That bogus line is used to get people to do a whole variety of things for free (like speaking, giving away products, doing media interviews, etc.), when they should be making money. Sales pay the mortgage, not exposure.

My golden rule of free publicity (or, as Mary says, The Holy Grail of Publicity) is:

“Publicity = Dollars in the Bank”

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Incredible Press Release Headline

Paul Hartunian — Fri, 13 Jun 2008 22:12:23 +0000

I was flipping through some old news today and I saw a story that made me stop dead in my tracks and read every word. The headline was:

“Clock Says Girl Born Before Older Brother”

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