Have you ever heard of National Pancake Day?  Dave Phillipson let me know about it.  Seems to have been created by IHOP to raise money for charity.  Here’s how it works:

On National Pancake Day, which is February 12, IHOP gives anyone a free short stack of three buttermilk pancakes.  Anyone taking advantage of this offer simply has to agree to make a donation to a local charity.

I’ve always been a big fan of people using marketing skills to raise money for various charities.  It’s also a great way to get publicity.

FAIR WARNING: Your charity efforts has better be for real and not simply a ruse to make sales.  If there’s even the slightest hint that your motives are not genuine, the media will be all over you – and not in a way you’re going to like.

Are there ways you can use your abilities to raise money for your favorite charity (you do have a favorite charity, don’t you?)?  If so, don’t forget to let the media people know about it.  These things often make great stories.  If you have my publicity kit, you’ll find lots of examples of these publicity campaigns in the manual and the back issues of the newsletter.

If you’ve raised money for charity and got publicity about it, post your story here.  We’d love to read about it – and learn from what you did.

Thanks for the tip, Dave.

And talking about raising money for charity, my Information Products Sale raised thousands and thousands of dollars for animal welfare organizations.  I’m sending out the checks today.

If you purchased anything from the sale, you got some excellent products at bargain prices and you helped raise money for charity.  Good for you!

That’s it for now.  I got myself hungry from all that talk about buttermilk pancakes.

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  1. Peter Says:


    I totally understand what you are talking about Paul.

    Recently, my wife did a charity event for the Pajama program. If you have never heard of that program, it was started by a lady name Genevieve. At one point, she ended up on Oprah.

    this program is a non profit organization that collects pajamas and books for children in need. My wife was very intrigued by this program and decided to run a charity event in our city to benefit those kids.

    The theme for this event was “Pajama party Crop.” Women were able to scrapbook for free if they brought with them a pajama or a book for a child.

    Long story short, she collected 135+ pajamas, 125 books, over 40 pairs of socks and more than $350. She had media coverage from local newspapers telling people about the event, for free, she had local businesses donate food, prizes, etc.

    it was AMAZING! I couldn’t believe it. I am extremely proud of my wife. She did not in any way make any money from this event. Everything went to the charity.

    It was one of the most unselfish acts I have witnessed and it brought much joy to her, myself and all of those kids when she delivered the pajamas to them.

    One of the amazing things is that people call her asking when she is holding another event. In fact, she held on on February 9th, 2008 and is doing another one in the near future. It’s different and for different cause.

    I just wanted to share this here because it seems appropriate.

    Paul, you are 100% correct. if you do something with a genuine concern, people will see that in you and do hundred times more than necessary. That’s what happened at those events.

    Very proud husband,


    And she doesn’t even have your Publicity Kit Paul. 🙂

  2. Paul Hartunian Says:

    Imagine how much more she could accomplish if she DID have my publicity kit!


  3. Peter Says:



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