This was just a paper flyer posted on the community bulletin board in the post office. No website, no links, no high tech. Just plain ol’ Andy Griffith/Mayberry old time message distribution.

As a plus- your audio and video posted on a website helps your SEO rankings and in the future will get your site more hits IF You Also: Type In Your name with The News Reporter’s Name, The station’s Call Letters, City, State etc, in BOLD letters!

Ex: Nino Cruz as seen on TV . . .(then reporter’s info).
THEN Link AND Upload that specific interview file from your computer. And better yet, to get a double bang for your buck, cross link it to your You Tube channel (if you have one) IF YOU DON’T HAVE ONE, SET ONE UP ASAP! THIS IS ALSO FREE PUBLICITY!

Hopes this helps?!

This I use to send out releases (approx 200 per month!)with my computer “WinFax” program that saves me tons of money! Some say there are other fax programs that are better. This sure beats manually sending pages by hand.
And I use my cell phone as a Contact Number on the releases with a quick professional message for clients and the press.

Hope this helps?
Nino the Magician

You mention a correlation between publicity and sales – exactly what, in your eyes, is the correlation? Are you saying that publicity will always result in sales? If so, that’s simply not true. If you know how to correctly get and use publicity, sales are far more likely than if you simply try to dash out a press release, get it distributed and try to do interviews, knowing nothing about how the whole publicity world actually works.

Publicity is like anything else. If you know what you’re doing, you do it well and you follow the rules, customs and standards, your chances of success are very good. I’m certainly living proof of that.

But if you don’t know what you’re doing, simply read anecdotes on how to get publicity from various online chat boards, discussions groups, random websites claiming to know about publicity, etc., you’re more likely to crash and burn. The unfortunate result of this second scenario is that these people will then often bad-mouth publicity, claiming that it doesn’t work, that it’s only for insiders, etc., when nothing is farther from the truth.

Thanks for your posting.

Response rate is different, and I think what your readers should take away is that the quality of response trumps the rate of response.

I agree that response rate is not the only metric of success, and that dollars in the bank trumps interviews at the end the day. Don’t get caught up in the rate, because the quality/angle/reach of interviews/press is always different.

Thanks for sharing the photos. You have a beautiful family.

I’ve been your happy student and customer for many years, and the photos of you, Mary and the whole furry family just make me even happier!

Ana-Marie