When I speak about publicity at seminars around the country, on teleseminars and on the calls I have with my Elite Mentoring Program members, one of the hottest publicity strategies I urge them to use is to claim a title.




When I wrote the book “How to Be Outrageously Successful With the Opposite Sex”, I sent out press releases claiming to be “the nation’s leading authority on dating and relationships.


Who said I was the nation’s leading authority on dating and relationships?


I did.


But I went further than that.  I challenged anyone who thought they were the nation’s leading authority on dating and relationships to call the talk show I was on and challenge me.


I did over 2,000 interviews about that book.  In all that time and during all those interviews, not one person called to challenge me.


I claimed a title, I offered to take on challengers and, to this day, I remain the undisputed, unchallenged nation’s leading authority on dating and relationships.


Why aren’t you claiming a title?  Are you afraid someone might challenge you?  Then why are you selling your product or service?  You obviously either don’t believe in the product or in yourself.


If you’re not comfortable saying you’re the nation’s leading authority, how about saying you’re “a respected authority”? Heck, if you aren’t an authority on the product or service you’re offering, get out of the business!


When you claim a title, be sure you can deliver what you claim.  If you claim to be a retirement expert, a relationship expert, an expert on water purification, web design or anything else, be sure you know your stuff.


One of the best things that could happen to you is that someone challenges you.  That could make for a great interview.  And, if you lose the challenge, like all good competitors, you ask for a rematch and get another interview.


The opportunities for publicity are endless.  If the only publicity effort you’re making is reading my blog posts every week, your chances of getting publicity are slim.  Instead, get my publicity kit, join my Elite Mentoring Program when a class becomes available again, get press releases out and start reaping the benefits.


You can get full information about my complete publicity kit, which has helped thousands of people skyrocket their business, promote their products and literally alter their lives, at


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