Archive for the ‘Success Strategies’ Category

A subscriber recently asked me how I “made it”. How I went from being just another person who knew something about publicity and turned yourself into an expert and known in the field as a respected author, teacher, speaker, etc..

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I’m a super successful marketer. I don’t say that to brag. I say it to make a point.

The point is that I am so successful because, as often as possible, I surround myself with people who are more successful than I am. They may be overall more successful than me. Or they may be more successful in a specific area where I’m weak.

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Last night I had another one of my coaching calls for my publicity members.  One person on the call asked why their press release didn’t get any response.  I knew the answer immediately.
It was one of the worst press releases I had ever seen.

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For decades we’ve all been told about the wonderful benefits of multi-tasking. People who multi-task have been held up as heroes. It’s all been a bunch of hogwash.

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Do you have an assistant?  If not, I guarantee you will never reach the level of success you deserve.  It’s just not possible.  Here’s why…

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I sure wish I could take credit for that brilliant quote, but I can’t.  It comes from Al Ries and Jack Trout, authors of several popular marketing books.

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The Myth of Overwhelm

February 24th, 2008

There is a response to one of my earlier posting in which the person mentions “overwhelm”.  I’m glad that term came up.  Let’s take a look at it.

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So you got part 1 of my success formula – take massive action.

And part 2 – focus like a laser beam.

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In my last posting, I told you one thing I do that is partly responsible for my success.   I take fast, massive action.   But there are two more parts to this success formula.

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Just about every business owner lusts after a full page story about themselves and their business in the newspaper.  Or an hour on a radio or TV show, featuring them and their business.  But very few business owners accomplish this, even though it’s fairly easy.  Why?

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