Archive for the ‘Million Dollar Publicity Tips’ Category
The solution for “TV Interview Nerves”
January 31st, 2012
There’s something about television that’s awe inspiring. That doesn’t mean you have to be nervous each time you’re on TV. I have a simple solution.
Some brilliant publicity strategies you can steal
January 5th, 2012
In my last post I gave you detailed instructions on how to get Valentine’s Day publicity for your business.
How to get Valentine’s Day publicity for your business
January 4th, 2012
The holidays are over and Valentine’s Day is on the horizon. Time to tie your business into Valentine’s Day and get your share of the free publicity that’s available.
What’s the difference between publicity and advertising?
December 12th, 2011
“What’s the difference between publicity and advertising?”
Superb question! Publicity and advertising are worlds apart. Before you start any media campaign, you’ve got to understand this difference.
So why shouldn’t I use my real name on my press releases?
November 23rd, 2011
In a recent posting I was talking about using pseudonyms (pen names), or no name at all, when sending out your press releases. I received quite a few responses to that issue. So here’s some more information on the subject –
Wow! Take a look at this success story…
September 29th, 2011
Got an email from my long time subscriber/member Dr. Barry Lycka. Dr. Lycka is a cosmetic surgeon and a relentless marketer. He doesn’t talk about what he’s going to do – he does it.
A Fantastic Publicity Opportunity
September 19th, 2011
I just got back from our tiny post office in our tiny town. Posted on the community bulletin board was a flyer announcing a contest.
Are you a victim or a victor of the economic downturn – Part 2
September 9th, 2011
I’m back to work after spending 12 glorious days at the NY State Fair – a high point of every year for me.
Are you a victim of the recession – or a victor?
August 23rd, 2011
I have no idea whether we’re in a second recession, about to go into one or coming out of one. And neither do the economists or anyone else for that matter.
The “Halo Effect” in Action
August 2nd, 2011
Last time I told you about “The Halo Effect” and the incredible power it can have. This time I want to give you an example of that astonishing power.
