Archive for the ‘Million Dollar Publicity Tips’ Category

There’s something about television that’s awe inspiring. That doesn’t mean you have to be nervous each time you’re on TV. I have a simple solution.

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In my last post I gave you detailed instructions on how to get Valentine’s Day publicity for your business.

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The holidays are over and Valentine’s Day is on the horizon. Time to tie your business into Valentine’s Day and get your share of the free publicity that’s available.

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“What’s the difference between publicity and advertising?”

Superb question! Publicity and advertising are worlds apart. Before you start any media campaign, you’ve got to understand this difference.

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In a recent posting I was talking about using pseudonyms (pen names), or no name at all, when sending out your press releases. I received quite a few responses to that issue. So here’s some more information on the subject –

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Got an email from my long time subscriber/member Dr. Barry Lycka. Dr. Lycka is a cosmetic surgeon and a relentless marketer. He doesn’t talk about what he’s going to do – he does it.

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A Fantastic Publicity Opportunity

September 19th, 2011

I just got back from our tiny post office in our tiny town. Posted on the community bulletin board was a flyer announcing a contest.

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I’m back to work after spending 12 glorious days at the NY State Fair – a high point of every year for me.

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I have no idea whether we’re in a second recession, about to go into one or coming out of one. And neither do the economists or anyone else for that matter.

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Last time I told you about “The Halo Effect” and the incredible power it can have. This time I want to give you an example of that astonishing power.

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