Comments on: Bad News Can Be Good Publicity http://paulspublicityblog.com/bad-news-can-be-good-publicity How to write powerful, profitable press releases that lead to massive publicity for your business Tue, 20 Sep 2011 16:09:48 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Alan Tutt http://paulspublicityblog.com/bad-news-can-be-good-publicity/comment-page-1#comment-231 Alan Tutt Sat, 11 Oct 2008 18:29:12 +0000 http://paulspublicityblog.com/2008/10/07/bad-news-can-be-good-publicity/#comment-231 I agree with you 100%, Paul. The economy is neither good nor bad, it's just a condition to deal with. The fact that many people believe the economy is bad is just one more example of a news story that anyone can use to generate publicity. As you say in your course, take a piece of news that's getting coverage, and create a story about how your business solves a problem related to that news. The bigger the problem, the bigger the payoff, as long as you have a viable solution that works, and is considered by your market to be fairly priced. I agree with you 100%, Paul. The economy is neither good nor bad, it’s just a condition to deal with. The fact that many people believe the economy is bad is just one more example of a news story that anyone can use to generate publicity.

As you say in your course, take a piece of news that’s getting coverage, and create a story about how your business solves a problem related to that news. The bigger the problem, the bigger the payoff, as long as you have a viable solution that works, and is considered by your market to be fairly priced.

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