One of the most common problems people have when they want to write a press release is coming up with story ideas.

I’m completely convinced that every single person on this planet has dozens of interesting story angles that the online and offline media people would be interested in.

But most people only focus on one particular story angle. So they miss out on loads of publicity opportunities.

I call these one-trick ponies.

For example, a chiropractor may only send out press releases on how chiropractic can help people with migraine pain.

There’s nothing wrong with doing this, but why not expand the opportunities available? Why not also send out releases on how chiropractic can help lower back pain, sleeping difficulties and so on.

The more you can offer the media people, the more desirable you’ll be to them.

In my example above, the chiropractor may want to focus on migraine pain to increase the number of migraine patients he sees.

Or, he may want to be seen as a migraine specialist.

Again, nothing wrong with that, but be sure you’re not passing up opportunities by narrowing your focus so much.

I have a series of niche publicity manuals available -( In these manuals I give the reader dozens of different story ideas, headlines, opening paragraphs, etc. to help them lay out enough press releases and publicity campaigns to last years. I do this by giving them a whole variety of ideas, not just one idea.

Regardless of the business you’re in, the media people will be drawn to you more if you can talk about lots of aspects of your business, not just one.

During your interviews, you can shift the discussion to the one topic you want to focus on. But if you only send out press releases on one small aspect of your business, you’ll only be contacted if the media people need a story on that particular aspect.

But if you send out press releases on a whole variety of topics about your business, the media people will see you as a source of broad information they can tap into whenever they need it.

If you have any questions about this, or if you’d like me to give you specific ideas for your business, ask me on our next coaching call.

See you next time with another tip to help you get more publicity for your business.


P.S. – This week I’ll be in the Washington, DC area speaking at Lee Milteer’s Peak Performers coaching group. If you’re in that group, be sure to come ready with lots of questions for me.

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