Lots of people don’t write press releases and get publicity for their businesses because they can’t think of what to write about.

They can’t think of a topic or story idea.

In this post I’m going to give you an incredibly simple way of coming up with a story idea.

I love to come up with new ideas for my press releases and my publicity campaigns. I love coming up with controversy that draws the media in like a hoochie-koochie girl in a tent at the State Fair.

But that’s me. I’ve been doing this for 30 years.

You may not like to come up with new story ideas. You may think you’re not able to come up with new story ideas (that’s one’s just not true, but I’ll address that in another post).

So why don’t you ride on the coattails of people like me? Why don’t you modify our story ideas to fit your topic?

Let me give you an example.

Right now there’s a book on the bestseller list called “Eat This, Not That”. Not only is the book hot, the author seems to know what he’s doing because I hear him being interviewed all the time. I read interviews in newspapers and magazines. Either he or his publisher know about the power of publicity.

So what if you’re a financial advisor – how can you ride on the coattails of this book’s wave of popularity?

Why not send out a press release with the headline:

Invest In This, Not That

What if you have a service that helps kids plan for college while they’re still in high school? How about a press release that has the headline:

Study This, Not That

What if you have products or services that help people grow beautiful flower gardens. Your headline could read:

Grow This, Not That

And you thought this was difficult. You just need a good coach (that’s me, in case you didn’t get that subtle hint.)

So stop thinking all of this publicity stuff is hard. It’s not. You simply have to model success and adapt it to your needs.

At my website – Paul Hartunian’s Free Publicity and Press Release Resource Center – you’ll find everything you need to get publicity for any product, service, business, cause or issue.

If you prefer publicity campaigns already done for you, go to my Niche Publicity website.

If you think this information is good, be sure to come on back. There’s lots more where that came from.

Gotta go. Just came up with another brilliant idea for a press release. (I never claimed that modesty is one of my virtues).

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