In the last issue I told you about the tremendous publicity opportunities the Christmas season offered you.  Hope you took advantage of them.


The AAA Auto Club certainly did.  They sent out a press release about not drinking and driving.


Now could anything be more obvious?  You could have a 26 I.Q. and know that drinking and driving is about the dumbest thing you can do.


But I saw that release published all around the country, giving AAA phenomenal publicity.


So how did AAA take a very routine “So what, who cares” subject and make it newsworthy?


They simply added a statistic that was readily available to anyone.


In their press release AAA warned about the dangers of driving while drunk.  They also informed people that 40% of all alcohol- related accidents happen during the week between Christmas and New Years Day.


Pretty darned simple, huh?  One tiny little statistic takes a routine story and turns it into a grabber.


How are you going to put this strategy to work for you?


You can get full information about my complete publicity kit, which has helped thousands of people skyrocket their business, promote their products and literally alter their lives, at

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