In my last two posts I gave you two reasons your press release gets trashed by the media people.

And now, the third reason so many press releases are tossed out instead of placed on the editor’s desk…

They’re simply not believable.

Don’t get me wrong. You may be able to do exactly what you claim in your release. You may have a product or service that can revolutionize an entire society.

The editors, reporters and talk show hosts *still* have to believe you.

So, what do you do?

When you send out your first release, make your full claim. If your new program can completely train a puppy in one hour, say so. If you can show someone how to sell their home in one day, say so. If your product can completely eliminate the pain of arthritis in 3 minutes, say so.

But if you don’t get any response from the media, I can just about guarantee that they don’t believe you.

One of the most frequent comments I make on the press release critiques I do for my members is that their claims are not believable. They may be 100% true, but they are not believable.

I recorded an audiobook titled “How to Find the Love of Your Life in 90 Days or Less”. The truth is that when you follow the system I’ve developed, it usually takes about 9 days to find the love of your life.

But if I sent out press releases talking about How to Find the Love of Your Life in 9 Days or Less, no one would believe me. 90 days in a very reasonable, believable amount of time. Plus, as an extra bonus, when people find the love of their lives in less than 90 days, everyone – including the reporters – is thrilled.

So there you have it. The three reasons your press release can get trashed instead of followed up.

Be sure to visit my main website:

for loads of free advice on writing press releases, doing interviews, planning your own publicity campaign, etc.

See you next time.


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