Archive for January, 2014

Every time I go to the NY State Fair I see superb publicity lessons in action.

 

Maybe the most powerful happened about halfway through the 12 days of the Fair.

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One of the easiest ways of getting publicity for your retail business or professional office is to offer to make your location a drop-off point for Toys For Tots, food for the needy, etc.  One of my members, Rob Russell, did just that and wound up with a publicity jackpot.

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If you want to increase your chances of reaching the success level you want, you should be sure to diversify your business interests.  Put your major focus and energy on one business, but keep your fingers in others as well.

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In the last two issues I gave you two of the three reasons I’m absolutely certain you will soon have no choice but to use publicity if you want to survive in business.  I know, they were pretty sobering.  But you know they’re true.

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In the last post I told you the first reason I feel that you will soon have no choice but to use publicity to market and sell your products or services.  Let’s move on to the second reason – and this reason hits you right in the bank account.

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In the last two issues I gave you two of the three reasons I’m

absolutely certain you will soon have no choice but to use

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In the last article I told you the first reason I feel that you

will soon have no choice but to use publicity to market and sell

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Every year for the past 20 years I’ve gone to the NY State Fair – one of the most enjoyable events of the year for me.

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One of the greatest benefits of publicity is one that’s not often mentioned – the benefit of pre-selling you, your product, your service or whatever else you’re offering.

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Any election season, especially presidential election season, can be a jackpot of publicity opportunities for you.  Your product, service, business, etc. don’t have to have anything to do with politics in order to jump on the election bandwagon.

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