Archive for December, 2013

How’s this for an as-simple-as-it-gets publicity strategy?

 

Take your guitar.  Put on a cowboy hat and boots.  Wear nothing

Read the rest of this entry »

In the last issue I told you about the tremendous publicity opportunities the Christmas season offered you.  Hope you took advantage of them.

Read the rest of this entry »

In the last two posts I told you the first two reasons many people don’t try to get publicity.  Those reasons are just myths.  Very costly myths if you believe them.

Read the rest of this entry »

In the last post I told you the first reason many people don’t try to get publicity.  That reason is just a myth.  A very costly myth if you believe it.

Read the rest of this entry »

There are three reasons people don’t try to get publicity for their product, service or business, even though they may have a great story.  Each of these reasons is a total myth, but they are costing people (maybe including you?) fortunes in free advertising via publicity.

Read the rest of this entry »

Do Publicity Stunts Pay Off?

December 15th, 2013

Well, you’ve probably read or heard the latest controversial stories on the news.

 

First there’s the $14,000 dessert being sold in Sri Lanka.

Read the rest of this entry »

Can You Get to the Point?

December 15th, 2013

One of the biggest problems people have when they attempt to get publicity is getting to the point.  On my publicity coaching calls, in my newsletter, in my private consultations I’m constantly stressing this.  I actually cut people off if they can’t get to the point in 30 seconds or less.

Read the rest of this entry »

I just read a brochure produced by an interior decorator.  I now see why most of these people are starving.

Read the rest of this entry »

Last time I told you about the beer company that ran
the commercial showing two barely dressed, very attractive
women wrestling in several locations, including the mud. At
the end of the commercial, one of the women asks the other:
“Want to make out?”.

Read the rest of this entry »

Last week I saw one of the greatest publicity jackpots I’ve ever seen.

 

Seems two guys own an auto junkyard.  Nothing special about the junkyard.  Just a plain auto junkyard with lots of old cars and other assorted junk.

Read the rest of this entry »