Archive for November, 2013

Don’t waste time with people who don’t want to do business with you.

 

Don’t waste time with reporters who don’t want you when you are going after publicity.

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Lots of people moan about not being successful.  They give a list of reasons (excuses) why they don’t have the money they want, the status they want, the life they want.

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I recently received a press release from someone who owns my publicity kit.  He asked me to critique the release.

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A few weeks ago I was speaking with my friend Peter Fogel. He was talking about the effectiveness of my publicity kit.  He was able to summarize one of the key points of my publicity system in just one brilliant sentence.  Peter said that when it comes to the media:

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Take your guitar.  Put on a cowboy hat and boots.  Wear nothing else but your tighty whitey BVD underwear.  Stroll out into Times Square, New York and start strumming that guitar.

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I’ll bet 99% of people think that a press release does the work in getting publicity for them.

 

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When I look back on my life, there are three lessons I’ve learned, each of which has become solidly hardwired into my psyche.

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I was listening to my local talk radio station.  A tiny little station in my tiny little town.

 

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In the last post I was talking about letters to the editor being a potent and little used way of getting publicity.  Let me give you some specific examples of how to put them to use in your business.

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If you’ve been following the news you’ve seen that several chefs and restaurants are coming up with extravagantly expensive entrees and desserts.  They’re doing this just to get publicity.

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