Archive for October, 2013

It’s surprising how many people forget about letters to the editor as a powerful way to get publicity for a product, service, business, etc.

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Richard Layman and Wendy Guenther both brought up similar topics I want to address.  Richard wants to know about the risk of offending people by doing controversial things like name an ice cream flavor Iraqi Road (which I mentioned in an earlier issue).

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John Woodbridge sent me a darned interesting story from England.  It’s a superb example of powerful, easy publicity and – as always – an example you can customize for your own use.

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It seems that you all appreciate most the specific examples I give you on how to get publicity.  So, let’s do more of it.

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In one of my recent articles titled “Publicity Opportunities in People’s Demand for Security” I was talking about the obsession many people in this country have developed for safety and security. I had my own little run in with it two days ago.

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Be Controversial, Get Publicity

October 15th, 2013

What the heck is going on with the real estate folks who offer to sell your home for a 2% commission?  We all know that the commission is typically 6%, not 2%.  So why would any real estate agency offer to cut their commission by over 66%?

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A while back I was reading “The Joy of Publishing” by Nat Bodian.  I came across this anecdote that’s an example of a perfect publicity strategy:

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Got an email from one of my publicity members.  The subject of his email was:

 

“My press release isn’t working.”

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In the last issue I told you how to send photos to media people both on and offline.  But what should your photo show?  Should it show one person or more?  Should it be an action shot or a head shot?  What about group photos?

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I want to pass along a completely ridiculous publicity success story that my friend Bob Serling told me about.

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