Archive for September, 2013

I want to talk about “Magic Money” in this post.

 

Magic Money is a term I invented.  It means money that appears in people’s bank accounts magically even though they did no work.

Read the rest of this entry »

A while back I was speaking with my friend and Google Adwords expert, Perry Marshall.  We were talking about a tactic that some people use that baffles us.  We call it “made-up scarcity”.  For example, some people will tell you they only have a certain number of a product on hand, but actually, they have an unlimited number.  They try to create scarcity that’s not there.

Read the rest of this entry »

I hate humorless people.

 

In the last few posts I’ve told you about mud-wrestling women, Freedom Fries, phony ATM receipts designed to meet women, a $41 hamburger, etc.

Read the rest of this entry »

I always tell my publicity students to offer themselves to reporters as sources of great information about their topic.  Some people get nervous about this because they don’t think they know everything about their topic.

Read the rest of this entry »

In my last post I told you how to put together a newsroom on your website.  This is where reporters can go to get information about you and your business.  This is where they’ll find your press release, bios and other information they’ll be able to use to do a story about you.

Read the rest of this entry »

Work Ethic and Success

September 23rd, 2013

I’m so doggone frustrated.

 

Why can’t people see that their work ethic is directly tied to their success?

Read the rest of this entry »

Let’s talk about how you can get more of that great publicity that’s out there waiting for you.  Specifically let’s talk about how to set up your own website newsroom.

Read the rest of this entry »

My friend Rory Fatt in Vancouver, Canada sent me a great example of one of his clients seeing a publicity opportunity and running with it.

Read the rest of this entry »

You already know that what you say and how you say it can determine whether or not you get an interview.  When reporters call you they ask you several disguised quiz questions.  They don’t really want to know the answers to the questions.  They want to know how you answer.  That will tell them whether or not you’re really a player in the publicity game.

Read the rest of this entry »

Purina has come up with a great publicity opportunity.  I wonder if they’re taking advantage of it.

 

Read the rest of this entry »