Archive for August, 2013

Let’s talk about joint ventures – also known as JVs.

 

Very simply, a joint venture is a business proposition where two people work together so that they both benefit.

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Another common questions I get is: “How long after I send my press releases should I call the reporters to follow up.”

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Some time back I witnessed one of the most incredible, powerful, successful publicity stunts of the last decade.  I stood in admiration of the people who came up with the idea.  There is no doubt that they are now either wealthy or well on their way.

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Last time I was talking about taped radio interviews and their value.  I said I’d tell you a funny, embarrassing and informative story about taped interviews.  Here goes.

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Got a fax from one of my enormously successful publicity students, Dave Panther.  I’ve written about Dave’s publicity successes in my hardcopy newsletter.

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When you do interviews with radio stations, they will either be live or taped.  If they are live, the words you say will immediately go out on the air (probably with a 7 second delay in case you say something off-color).

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In my last post I promised to reveal my most embarrassing publicity episode (yep, I have them too).

 

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One of my favorite quotes is: “Failure usually follows the path of least persistence”.

 

I should make this the theme of my publicity system.  How many times have I told you success stories from people using my publicity kit that were based on persistence?

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In the last part of this series I promised to tell you why you should *not* do media interviews.  I’m going to keep my promise right now.

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A lot of people in my area must be following my publicity system.

 

There’s a food drive going on for needy families and lots of merchants in the area have volunteered to be drop off spots for the food.  Very smart.  Every time the food drive is mentioned, the name of the business serving as a drop off point is mentioned in the newspaper, on radio, on TV, etc.  Not only does the business get name exposure, they also get what I call “The Halo Effect”. People in the community appreciate what the business owner is doing to help the food drive.

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