Archive for July, 2013

Several years ago I held a contest for my newsletter subscribers. I asked them to come up with ideas on how to use banners to get publicity for a business.

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Publicity can be used for just about every single aspect of your life.  Tens of thousands of media people all around the world are very willing to help you accomplish whatever it is you want to do – as long as you give them what they want.  That’s a good story.  Every one of you reading this ezine has lots of great stories.

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Last time we were talking about using photographs in your publicity campaigns.  Photos will help you build both name and face recognition for you.  Both are VERY important.

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Over the years I’ve received a tremendous number of success stories from people who have been using my publicity kit.  I’m going to run several of them in this series.  It’ll be valuable for you to see what other people are doing, how they’re doing it and how you can do the same thing.

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Marketer and author Al Ries released a book titled “The Fall of Advertising and the Rise of PR”.

 

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In the last two parts of this series I described how you can use testimonials to get publicity for your business.

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In the first part of this series I described one way to use testimonials to get publicity.

 

Here’s  the second way…

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Do you know that you can we use testimonials you’ve gotten from customers and clients to get publicity?

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Do you have a banner that promotes your business? If not, you may be missing out on a golden opportunity.

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