Archive for August, 2012

Product vs. promotion. That’s the topic of this post.

Which is more important, the product or the promotion…and why?

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Before I get to the publicity advice for the main topic, I’ve got a gift for you.

It’s a no-strings-attached gift. No opt in, no purchase, nothing. A total freebie.

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I’ve told you many times that in order to get massive publicity, you have to give the reporter something. When you give him something, he’ll give you the fame, fortune, recognition, etc. that you want.

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Want to learn some great publicity lessons along with some great marketing lessons?

Watch “The Shark Tank” on ABC TV.

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