Archive for July, 2011
The Most Powerful Benefit of Free Publicity
July 26th, 2011
Last time I mentioned the “halo effect”. Several readers asked what that means.
The halo effect is one of the most powerful benefits of getting publicity. I’ll demonstrate this by comparing advertising and publicity.
Wow It’s Hot! So Let’s Have a HOT Sale!
July 23rd, 2011
When I got up this morning it was already 86 degrees.
That’s hot! (It’s going up to 100 this afternoon.)
How to screw it all up and still win
July 8th, 2011
My good friend Brian Kay told me a story about publicity that shows how powerful it can be…even if you do it entirely wrong.
