Archive for July, 2011

Last time I mentioned the “halo effect”. Several readers asked what that means.

The halo effect is one of the most powerful benefits of getting publicity. I’ll demonstrate this by comparing advertising and publicity.

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When I got up this morning it was already 86 degrees.

That’s hot! (It’s going up to 100 this afternoon.)

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My good friend Brian Kay told me a story about publicity that shows how powerful it can be…even if you do it entirely wrong.

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