Archive for July, 2011
July 26th, 2011
Last time I mentioned the “halo effect”. Several readers asked what that means.
The halo effect is one of the most powerful benefits of getting publicity. I’ll demonstrate this by comparing advertising and publicity.
July 23rd, 2011
When I got up this morning it was already 86 degrees.
That’s hot! (It’s going up to 100 this afternoon.)