Archive for June, 2011

In my last two posts I described my vision of the perfect publicity driven business.

Right after I post the last message, Dan Page, one of my very active subscribers. He had a couple of excellent points that fit right into this discussion.

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A few days ago I posted Part 1 of this message. I told you how to use publicity to draw people into your office, to create that celebrity status I’m always talking about and how to tremendously boost your credibility.

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Here’s my vision of a perfect, publicity-driven business or practice:

You write a press release which gets published in the newspaper. Your contact information is in the article, so people call you (this is the first exposure people have to you via publicity).

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This is part 3 of my response to Mary Johnson’s e-mail about her publicity success.

So far I’ve talked about the media “Gold Cards” and getting your contact information out during your interview.

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