Archive for June, 2011
The Perfect Publicity Driven Business – Part 3
June 27th, 2011
In my last two posts I described my vision of the perfect publicity driven business.
Right after I post the last message, Dan Page, one of my very active subscribers. He had a couple of excellent points that fit right into this discussion.
The Perfect Publicity Driven Business – Part 2
June 15th, 2011
A few days ago I posted Part 1 of this message. I told you how to use publicity to draw people into your office, to create that celebrity status I’m always talking about and how to tremendously boost your credibility.
The formula for a perfect, publicity-driven business
June 6th, 2011
Here’s my vision of a perfect, publicity-driven business or practice:
You write a press release which gets published in the newspaper. Your contact information is in the article, so people call you (this is the first exposure people have to you via publicity).
The Holy Grail of Publicity – Part 3
June 2nd, 2011
This is part 3 of my response to Mary Johnson’s e-mail about her publicity success.
So far I’ve talked about the media “Gold Cards” and getting your contact information out during your interview.
