Archive for April, 2011

Last time I told you to fax your release to a fax machine instead of a person. I told you that there’s a person in the newsroom who will sort your press release and deliver it to the right person. That is, if it ‘makes the cut’.

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If there are many reporters at a newspaper, who do you fax your press release to?

What if there is only one fax number and lots of reporter’s names listed – all using the same fax machine?

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