Archive for April, 2011
How this minimum wage clerk can kill your business
April 29th, 2011
Last time I told you to fax your release to a fax machine instead of a person. I told you that there’s a person in the newsroom who will sort your press release and deliver it to the right person. That is, if it ‘makes the cut’.
Don’t Make This Mistake When You Send Out Your Press Releases
April 16th, 2011
If there are many reporters at a newspaper, who do you fax your press release to?
What if there is only one fax number and lots of reporter’s names listed – all using the same fax machine?
