Archive for February, 2011

The Academy Awards are coming up this Sunday.

Are you going to tap into that golden opportunity and get your share of the publicity that’s available?

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One of my subscribers asked:

‘I feel the pressure to create new press releases for the same topic on a regular basis, which I have been doing.’However, I get the impression by some of what I read that I should have an inventory of just 2-3 press releases for the same topic that I tweak and send one every other week or so on a rotating basis. Please advise. Do I create new releases on a constant basis or use 2-3 versions that I constantly improve?

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One of the most effective ways of getting publicity is to write a headline that goes against common thinking – a headline that makes the reporters say ‘Huh??? What’s this about?’.

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In my last blog post I told you how to turn negative press into positive publicity. This time I want to talk about a very dumb stunt some people try to pull. Not only do they fail in pulling it off, they wind up getting banned from future publicity opportunities.

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I got a very good question from a subscriber who’s in the college funding business. They’re not involved in the scam of “scholarship search”. They’re students of my good friend Brian Kay and are in the legitimate area of finding money for families who want to send their children to college.

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One of my subscribers wants to know what an average response rate should be for a publicity campaign. For example, for every hundred press releases sent out, how many interviews should you expect?

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I got an interesting question from one of my subscribers:

‘I was wondering what would be the best way to market my new web portal business. Which reporters should I go after first?’

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From 1966 to 1998, I was one of the world’s leading dealers of rare documents and autographs.

One of the major ways I marketed my business was through publicity.

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