Archive for February, 2011
Do the Academy Awards Mean Free Publicity For You?
February 25th, 2011
The Academy Awards are coming up this Sunday.
Are you going to tap into that golden opportunity and get your share of the publicity that’s available?
How Many Press Releases Should You Have “Ready To Go”?
February 21st, 2011
One of my subscribers asked:
‘I feel the pressure to create new press releases for the same topic on a regular basis, which I have been doing.’However, I get the impression by some of what I read that I should have an inventory of just 2-3 press releases for the same topic that I tweak and send one every other week or so on a rotating basis. Please advise. Do I create new releases on a constant basis or use 2-3 versions that I constantly improve?
Should You Make Them Say “Huh???”
February 14th, 2011
One of the most effective ways of getting publicity is to write a headline that goes against common thinking – a headline that makes the reporters say ‘Huh??? What’s this about?’.
A Dumb Publicity Stunt That Will Get You Banned
February 13th, 2011
In my last blog post I told you how to turn negative press into positive publicity. This time I want to talk about a very dumb stunt some people try to pull. Not only do they fail in pulling it off, they wind up getting banned from future publicity opportunities.
Turning Negative Press Into Positive Publicity
February 11th, 2011
I got a very good question from a subscriber who’s in the college funding business. They’re not involved in the scam of “scholarship search”. They’re students of my good friend Brian Kay and are in the legitimate area of finding money for families who want to send their children to college.
Why the Response Rate of Your Press Releases Is a Totally Bogus Way of Measuring Success
February 3rd, 2011
One of my subscribers wants to know what an average response rate should be for a publicity campaign. For example, for every hundred press releases sent out, how many interviews should you expect?
How to Choose Which Media People to Pursue
February 2nd, 2011
I got an interesting question from one of my subscribers:
‘I was wondering what would be the best way to market my new web portal business. Which reporters should I go after first?’
How to Turn Radio Interviews Into Dollars in the Bank
February 1st, 2011
From 1966 to 1998, I was one of the world’s leading dealers of rare documents and autographs.
One of the major ways I marketed my business was through publicity.
