Archive for February, 2009

We’re on to reason #3 that press releases suck. It has to do with the headline.

I’ve posted a lot of information on this blog about headlines. Headlines are seen mainly in two places – on ads and press releases.

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Well, one of my publicity students, did. He followed the instructions I gave him and here’s what he had to say:

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Yesterday I told you about the topless coffee shop in Maine. Loads of free publicity was showered on the shop and the owner.

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Once again, topless is in the news, getting publicity for the smart business owner.

Seems that a coffee shop owner in Maine wanted to stir up some business. Times are rough. And does the world need another coffee shop?

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A subscriber recently asked me how I “made it”. How I went from being just another person who knew something about publicity and turned yourself into an expert and known in the field as a respected author, teacher, speaker, etc..

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Yesterday I put up a new post titled “A Simple, Powerful Way to Get Publicity…and Starting a Business.”

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This is going to be an incredible post (there goes my modesty again!). Not only am I going to show you a simple way to get publicity, I’m going to show you how to turn this idea into an entire business!

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Lots of people don’t write press releases and get publicity for their businesses because they can’t think of what to write about.

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The second reason people’s press releases suck is that they can’t seem to shut up.

They go on and on. Their press releases are 2, 3 or God help them, 4 pages long.

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This is a reminder that I have a publicity coaching call set for this Thursday for my hardcopy publicity newsletter subscribers.

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